SentiCharts best brands on social media 2023

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Tracking 700+ brands
Analysing 150,000,000 mentions
Across 12 categories

SentiCharts lists the top 100 brands on social media. The brands are ranked using our proprietary Social Index metric — a calculation of brand mentions online, with their emotional sentiment factored in. The listing is refreshed every 24 hours.

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Position	Brand	Change	Social index	Mentions	BHI
01	TikTok		397 957	848 384	0.48
02	Tesla		211 150	436 588	0.70
03	Amazon		164 789	383 026	0.55
04	eBay		93 041	192 886	0.60
05	Google		82 754	244 876	0.35
06	YouTube		72 352	191 604	0.36
07	Instagram		65 473	169 396	0.36
08	BMW		62 757	127 618	0.71
09	Facebook		46 633	133 818	0.30
10	Audi		45 147	94 420	0.60
11	ETSY		44 670	89 508	0.74
12	Apple		41 073	105 722	0.46
13	Mercedes Benz		35 932	74 585	0.60
14	Ferrari		35 118	75 055	0.43
15	Toyota		34 525	77 269	0.54
16	Sephora		31 410	63 023	0.74
17	Walmart		29 430	97 024	0.31
18	Porsche		28 184	60 712	0.48
19	Honda	+1	27 952	61 768	0.54
20	Xbox	-1	27 895	92 242	0.29
21	PlayStation		25 112	68 904	0.35
22	Ford		24 117	53 093	0.55
23	Volkswagen		23 996	49 018	0.68
24	Hyundai		23 320	49 407	0.64
25	Roblox		19 741	46 010	0.64
26	Shopee		19 326	38 066	0.81
27	PayPal		18 895	47 872	0.46
28	LinkedIn		17 960	45 874	0.37
29	Reddit	+2	17 067	48 978	0.21
30	Kindle	-1	17 025	35 674	0.63
31	Lincoln	-1	16 919	38 371	0.37
32	Nissan		16 853	40 340	0.44
33	Nintendo		16 669	46 655	0.33
34	Lamborghini		16 339	33 995	0.57
35	Samsung	+1	16 147	33 338	0.72
36	Wella	-1	15 786	31 349	0.77
37	Gucci		15 263	32 328	0.57
38	Olaplex		14 567	27 844	0.86
39	Coca-Cola		14 095	34 826	0.32
40	MAC Cosmetics		13 999	28 644	0.70
41	Yves Saint Laurent		13 281	26 041	0.80
42	Tumblr		12 732	28 826	0.23
43	Cash App		12 599	32 036	0.34
44	Nike		11 815	25 950	0.53
45	Kia		11 788	24 829	0.66
46	Suzuki	+2	11 714	24 545	0.60
47	Jeep		11 486	27 972	0.39
48	Chanel	-2	11 395	22 608	0.78
49	Maybelline		11 187	20 357	0.90
50	Yamaha		10 994	22 639	0.59
51	Pepsi		10 884	27 099	0.39
52	Switch		10 120	31 463	0.41
53	Avon		9 198	19 489	0.62
54	SHEIN		8 644	21 976	0.49
55	Land Rover		8 439	18 894	0.42
56	Dodge		8 212	18 493	0.44
57	Square Enix		8 077	21 126	0.38
58	NVIDIA		7 795	21 421	0.40
59	NYX Cosmetics	+1	7 715	14 257	0.90
60	Nutella	-1	7 679	15 190	0.78
61	Rolex		7 654	17 711	0.43
62	Nikon		7 113	14 505	0.66
63	Volvo		6 943	16 310	0.51
64	Adidas		6 928	14 737	0.60
65	Flipkart	+9	6 900	33 655	0.41
66	Bentley	-1	6 776	15 280	0.42
67	Tesco	+1	6 664	69 332	0.13
68	Chevrolet	-2	6 527	13 635	0.64
69	Fiat	-2	6 389	17 363	0.26
70	GameStop	-1	5 994	17 308	0.30
71	Sega	+1	5 949	15 854	0.36
72	Anastasia Beverly Hills	-2	5 902	11 506	0.83
73	Subaru	-2	5 894	13 736	0.50
74	Dior	-1	5 779	11 416	0.78
75	AliExpress		5 684	14 128	0.53
76	Capcom	+2	5 649	15 749	0.30
77	Kerastase		5 513	9 975	0.92
78	GitHub	+1	5 438	12 533	0.58
79	Snickers	-3	5 374	11 535	0.54
80	HP		5 303	11 527	0.64
81	Twitter		5 277	18 373	0.14
82	VISA		5 179	13 546	0.54
83	Whole Foods	+1	5 016	12 829	0.42
84	Mazda	+1	4 908	11 954	0.50
85	Sony	+1	4 854	19 330	0.21
86	Jaguar	-3	4 815	22 622	0.14
87	Venmo	+2	4 703	12 059	0.37
88	L'oreal Paris	-1	4 677	8 216	0.89
89	ZARA	-1	4 650	10 077	0.54
90	Mitsubishi	+1	4 630	9 693	0.65
91	MasterCard	-1	4 555	11 692	0.47
92	Western Union	+1	4 495	8 397	0.82
93	Intel	+1	4 387	10 149	0.56
94	Kroger	-2	4 377	15 167	0.25
95	Alibaba		4 373	9 414	0.64
96	Atlus		4 349	11 184	0.47
97	Chewy	+1	4 316	9 198	0.68
98	Nokia	-1	4 307	10 767	0.45
99	Lancome		4 228	7 734	0.87
100	Gatorade		4 127	9 641	0.47
01	Tesla		211 150	436 588	0.70
02	BMW		62 757	127 618	0.71
03	Audi		45 147	94 420	0.60
04	Mercedes Benz		35 932	74 585	0.60
05	Ferrari		35 118	75 055	0.43
06	Toyota		34 525	77 269	0.54
07	Porsche		28 184	60 712	0.48
08	Honda		27 952	61 768	0.54
09	Ford		24 117	53 093	0.55
10	Volkswagen		23 996	49 018	0.68
11	Hyundai		23 320	49 407	0.64
12	Lincoln		16 919	38 371	0.37
13	Nissan		16 853	40 340	0.44
14	Lamborghini		16 339	33 995	0.57
15	Kia		11 788	24 829	0.66
16	Suzuki	+1	11 714	24 545	0.60
17	Jeep	-1	11 486	27 972	0.39
18	Yamaha		10 994	22 639	0.59
19	Land Rover		8 439	18 894	0.42
20	Dodge		8 212	18 493	0.44
21	Volvo		6 943	16 310	0.51
22	Bentley		6 776	15 280	0.42
23	Chevrolet		6 527	13 635	0.64
24	Fiat		6 389	17 363	0.26
25	Subaru		5 894	13 736	0.50
26	Mazda	+1	4 908	11 954	0.50
27	Jaguar	-1	4 815	22 622	0.14
28	Mitsubishi		4 630	9 693	0.65
29	Lexus		3 946	8 560	0.63
30	Maserati		3 872	9 799	0.28
01	Coca-Cola		14 095	34 826	0.32
02	Pepsi		10 884	27 099	0.39
03	Gatorade		4 127	9 641	0.47
04	Dr. Pepper		3 406	7 496	0.57
05	Fanta		2 728	6 295	0.43
06	Monster Energy Drink		2 258	5 910	0.37
07	Red Bull		1 988	4 525	0.41
08	Mountain Dew		1 717	3 935	0.45
09	Nescafe		1 498	3 181	0.68
10	Cappy		1 415	3 408	0.39
11	7up		1 294	2 807	0.59
12	Arizona		1 159	2 413	0.66
13	Lipton		674	1 381	0.71
14	Sprite		632	1 416	0.57
15	Tetley		547	1 194	0.56
16	Schweppes		501	1 101	0.56
17	Fiji Water		494	1 146	0.50
18	Nestea		439	1 477	0.32
19	San Pellegrino		234	525	0.60
20	Twinings		188	385	0.73
21	Evian		153	471	0.48
22	Dilmah		133	249	0.89
23	Smartwater		114	284	0.51
24	Orangina		92	247	0.25
25	Volvic		58	147	0.46
26	Vita Coco		48	97	0.67
27	tchibo		24	78	0.46
28	Teekanne		10	17	0.83
29	Vittel		6	16	0.33
01	Apple		41 073	105 722	0.46
02	Kindle		17 025	35 674	0.63
03	Nintendo		16 669	46 655	0.33
04	Samsung		16 147	33 338	0.72
05	NVIDIA		7 795	21 421	0.40
06	Nikon		7 113	14 505	0.66
07	HP		5 303	11 527	0.64
08	Intel		4 387	10 149	0.56
09	Nokia		4 307	10 767	0.45
10	Sony		4 181	11 912	0.42
11	Dolby		4 072	9 245	0.56
12	Canon		4 039	8 200	0.70
13	Roku		3 463	9 136	0.43
14	Motorola	+2	3 116	8 386	0.47
15	Dell		3 080	6 780	0.61
16	Lenovo	-2	3 070	7 085	0.61
17	Razer		2 966	6 786	0.60
18	Huawei		2 461	5 085	0.70
19	Asus		2 051	4 888	0.57
20	LG		1 761	5 220	0.48
21	Microsoft		1 730	5 691	0.32
22	JBL		1 615	3 062	0.82
23	Casio		1 284	2 617	0.72
24	Acer		1 156	2 955	0.51
25	Bose		971	2 248	0.63
26	Pioneer		754	1 638	0.56
27	GoPro		605	1 421	0.56
28	Panasonic		593	1 470	0.55
29	DJI		559	2 148	0.40
30	Logitech		482	1 068	0.67
01	Amazon		164 789	383 026	0.55
02	eBay		93 041	192 886	0.60
03	ETSY		44 670	89 508	0.74
04	Walmart		29 430	97 024	0.31
05	Shopee		19 326	38 066	0.81
06	SHEIN		8 644	21 976	0.49
07	Flipkart	+1	6 900	33 655	0.41
08	Tesco	-1	6 664	69 332	0.13
09	AliExpress		5 684	14 128	0.53
10	Alibaba		4 373	9 414	0.64
11	Chewy		4 316	9 198	0.68
12	Vinted		3 382	9 764	0.29
13	Depop		3 176	10 363	0.22
14	Currys	+2	3 137	9 839	0.17
15	Best Buy	-1	3 067	14 149	0.36
16	ASOS	-1	2 891	6 785	0.34
17	Poshmark		2 830	5 661	0.75
18	Rakuten		1 925	3 554	0.81
19	Baidu		938	2 383	0.25
20	Target		748	2 553	0.36
21	Wayfair		678	2 984	0.32
22	Groupon		665	1 791	0.49
23	Zalando		377	932	0.46
24	Glovo		317	1 424	0.29
25	Gumtree		178	557	0.25
26	Cdiscount.com		174	341	0.90
27	Manomano		119	277	0.33
28	Joom.com		60	141	0.52
29	Costco		28	36	1.00
30	Otto		23	37	1.00
01	Gucci		15 263	32 328	0.57
02	Nike		11 815	25 950	0.53
03	Chanel		11 395	22 608	0.78
04	SHEIN		8 644	21 976	0.49
05	Rolex		7 654	17 711	0.43
06	Adidas		6 928	14 737	0.60
07	Dior		5 779	11 416	0.78
08	ZARA		4 650	10 077	0.54
09	Hermes		4 068	8 256	0.70
10	Macy's		3 947	12 443	0.30
11	Louis Vuitton		3 698	7 685	0.62
12	H&M		3 538	8 172	0.34
13	Prada		3 531	7 206	0.68
14	Lululemon		3 449	8 410	0.40
15	Fossil		2 980	6 986	0.29
16	ASOS	+1	2 891	6 785	0.34
17	Swatch	-1	2 853	5 688	0.75
18	Oakley		2 833	6 096	0.58
19	Victoria`s Secret		2 621	5 689	0.55
20	Versace	+1	2 558	5 207	0.68
21	Tom Ford	-1	2 525	5 072	0.74
22	Victoria's Secret		2 328	4 996	0.54
23	Puma		2 198	4 899	0.46
24	Uniqlo		2 188	5 024	0.58
25	Foot Locker Inc.		2 154	5 578	0.21
26	Burberry		2 091	4 284	0.68
27	Fendi	+2	2 050	4 061	0.82
28	Ralph Lauren		2 026	4 070	0.73
29	Levi's	+1	1 973	4 398	0.47
30	Primark		1 920	5 522	0.30
01	PayPal		18 895	47 872	0.46
02	Cash App		12 599	32 036	0.34
03	VISA		5 179	13 546	0.54
04	Venmo		4 703	12 059	0.37
05	MasterCard		4 555	11 692	0.47
06	Western Union		4 495	8 397	0.82
07	JP Morgan		4 074	11 171	0.20
08	MoneyGram		3 463	5 926	0.89
09	Goldman Sachs		3 228	8 572	0.18
10	Revolut		2 755	8 317	0.37
11	Barclays PLC		2 609	9 392	0.12
12	Deutsche Bank	+2	2 265	5 694	0.26
13	HSBC Holdings	-1	2 168	8 150	0.19
14	Wells Fargo	-1	2 066	12 228	0.08
15	UBS AG		1 884	4 631	0.25
16	Allianz SE		1 668	4 488	0.20
17	Capital One		1 065	4 520	0.30
18	Truist		682	2 531	0.12
19	UniCredit		524	1 158	0.10
20	Investec	+1	435	1 018	0.31
21	US BANK	-1	427	1 950	0.16
22	Bank of Ireland		356	1 060	0.23
23	BNP Paribas		346	1 006	0.13
24	Wise		340	598	0.84
25	Bank of China		308	676	0.21
26	Societe Generale		302	709	0.29
27	Standard Chartered		273	773	0.22
28	Danske Bank	+2	240	581	0.20
29	Credit Suisse	-1	237	627	0.10
30	Generali	-1	223	656	0.33
01	Nutella		7 679	15 190	0.78
02	Snickers		5 374	11 535	0.54
03	Oreo		3 938	8 361	0.60
04	Skittles		3 297	7 584	0.45
05	Cheetos		2 937	7 708	0.24
06	Doritos		2 762	6 692	0.37
07	Pringles		2 673	6 310	0.43
08	Marmite		1 913	4 385	0.53
09	Lindt		1 385	3 305	0.53
10	M&M'S		1 022	2 371	0.51
11	Cadbury		929	2 899	0.33
12	Kit Kat		769	1 726	0.52
13	Mentos	+1	719	1 617	0.49
14	Haribo	-1	701	1 569	0.52
15	Heinz		554	1 496	0.38
16	Maltesers		525	1 179	0.45
17	Twix		477	1 009	0.64
18	Haagen-Dazs		464	983	0.66
19	Lay's	+1	438	874	0.76
20	Bounty	-1	431	927	0.65
21	Chupa Chups		339	730	0.53
22	Danone		328	978	0.24
23	Mars		322	756	0.41
24	Toblerone		284	562	0.76
25	Birds Eye		271	597	0.47
26	Hellmann's		237	632	0.51
27	Walkers		222	736	0.28
28	Milka		184	350	0.87
29	Wrigley's		75	165	0.42
30	MilkyWay		74	137	0.93
01	Wella		15 786	31 349	0.77
02	Olaplex		14 567	27 844	0.86
03	MAC Cosmetics		13 999	28 644	0.70
04	Yves Saint Laurent		13 281	26 041	0.80
05	Maybelline		11 187	20 357	0.90
06	Avon		9 198	19 489	0.62
07	NYX Cosmetics		7 715	14 257	0.90
08	Anastasia Beverly Hills		5 902	11 506	0.83
09	Kerastase		5 513	9 975	0.92
10	L'oreal Paris		4 677	8 216	0.89
11	Lancome		4 228	7 734	0.87
12	Nivea		3 712	7 264	0.77
13	Gillette		3 457	7 866	0.54
14	Estee Lauder		3 104	5 976	0.80
15	Colgate		2 944	6 651	0.47
16	Garnier		2 653	4 534	0.92
17	Givenchy		2 460	4 973	0.72
18	Fenty Beauty		2 413	4 623	0.81
19	Benefit Cosmetics		2 356	4 371	0.91
20	Guerlain		1 990	4 082	0.69
21	La Roche-Posay		1 926	3 107	0.96
22	Urban Decay		1 726	3 281	0.85
23	Clinique	+1	1 635	3 018	0.84
24	Revlon	+1	1 607	3 123	0.79
25	Aveda	-2	1 605	2 865	0.91
26	Oriflame		1 413	1 818	0.96
27	Kiehl's		1 265	2 382	0.82
28	Rexona		1 239	2 470	0.76
29	Essie		1 237	2 482	0.74
30	Schwarzkopf		1 168	2 149	0.88
01	LG		1 570	4 414	0.40
02	Nespresso		1 178	2 088	0.83
03	Samsung		927	2 815	0.41
04	Smeg	+1	682	1 660	0.37
05	Dyson	-1	674	1 527	0.67
06	Panasonic		308	663	0.67
07	Kärcher		300	525	0.87
08	Bissell		278	508	0.86
09	Philips		259	610	0.57
10	Siemens		250	533	0.55
11	Bosch		226	803	0.44
12	Kitchenaid		200	444	0.65
13	Remington		185	336	0.85
14	Hitachi	+1	165	367	0.50
15	Haier	-1	154	449	0.45
16	Electrolux		151	373	0.55
17	Jura		116	238	0.72
18	Braun		92	194	0.65
19	Bernina		75	153	0.63
20	BaByliss		70	123	0.88
21	Delonghi	+1	65	151	0.63
22	Miele	-1	65	208	0.46
23	Tefal		56	104	0.81
24	Beko		43	177	0.45
25	iRobot		33	71	0.67
26	Black & Decker		29	58	0.71
27	Makita		28	68	0.45
28	Janome		26	58	0.60
29	Gorenje	+1	23	45	0.00
30	AEG.		22	79	0.33
01	Sephora		31 410	63 023	0.74
02	Walmart		29 430	97 024	0.31
03	Tesco		6 664	69 332	0.13
04	Whole Foods		5 016	12 829	0.42
05	Kroger		4 377	15 167	0.25
06	Macy's		3 947	12 443	0.30
07	Carrefour		3 458	5 523	0.89
08	Waitrose		2 821	10 165	0.27
09	CVS		2 433	11 384	0.22
10	7-eleven		2 236	5 914	0.39
11	Walgreens		1 961	12 560	0.20
12	Aldi		1 847	7 472	0.30
13	Lidl	+1	911	3 292	0.40
14	Rossmann	-1	904	1 809	0.75
15	Douglas		883	1 953	0.56
16	Target		748	2 553	0.36
17	Auchan		125	297	0.38
01	TikTok		397 957	848 384	0.48
02	Google		82 754	244 876	0.35
03	YouTube		72 352	191 604	0.36
04	Instagram		65 473	169 396	0.36
05	Facebook		46 633	133 818	0.30
06	Apple		41 074	105 716	0.46
07	LinkedIn		17 960	45 874	0.37
08	Reddit		17 067	48 978	0.21
09	Tumblr		12 732	28 826	0.23
10	GitHub		5 438	12 533	0.58
11	Twitter		5 277	18 373	0.14
12	Meta		2 399	9 461	0.28
13	Jira		1 249	3 040	0.38
14	Acer		1 156	2 955	0.51
15	Trello		959	2 036	0.69
16	Android		813	2 242	0.49
17	Atlassian		643	1 490	0.48
18	Yahoo!		270	736	0.30
19	Slack		151	411	0.42
01	Xbox		27 895	92 242	0.29
02	PlayStation		25 112	68 904	0.35
03	Roblox		19 741	46 010	0.64
04	Nintendo		16 669	46 655	0.33
05	Switch		10 120	31 463	0.41
06	Square Enix		8 077	21 126	0.38
07	GameStop		5 994	17 308	0.30
08	Sega		5 949	15 854	0.36
09	Capcom		5 649	15 749	0.30
10	Sony		4 854	19 330	0.21
11	Atlus		4 349	11 184	0.47
12	CD Projekt		2 921	7 943	0.38
13	Ubisoft		2 452	18 056	0.17
14	Epic Games		2 025	7 991	0.26
15	Konami		1 944	6 321	0.39
16	Naughty Dog	+2	1 399	4 771	0.30
17	Tencent	+2	1 368	3 932	0.25
18	Valve	-2	1 355	6 743	0.22
19	Riot Games	-2	1 348	4 219	0.18
20	Bandai Namco		1 177	3 571	0.23
21	Unity		1 085	2 786	0.42
22	FromSoftware		899	2 281	0.38
23	Steam		850	4 843	0.21
24	Microsoft	+1	788	3 162	0.21
25	Insomniac Games	-1	779	2 241	0.32
26	Nexon		732	2 860	0.29
27	Koei Tecmo		605	1 456	0.45
28	Taito		523	1 093	0.61
29	Devolver Digital		489	1 193	0.49
30	Bethesda		461	3 206	0.25