SentiCharts best brands on social media 2023

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Tracking 700+ brands
Analysing 150,000,000 mentions
Across 12 categories

SentiCharts lists the top 100 brands on social media. The brands are ranked using our proprietary Social Index metric — a calculation of brand mentions online, with their emotional sentiment factored in. The listing is refreshed every 24 hours.

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Position	Brand	Change	Social index	Mentions	BHI
01	TikTok		409 532	874 628	0.47
02	Tesla		285 910	615 311	0.55
03	Amazon		134 719	316 141	0.55
04	Google		95 739	307 298	0.28
05	YouTube		73 026	187 684	0.37
06	Instagram		70 414	177 060	0.35
07	BMW		54 074	116 028	0.51
08	Mercedes Benz	+2	51 474	104 643	0.65
09	Facebook	-1	51 166	139 533	0.33
10	eBay	-1	49 141	109 971	0.43
11	ETSY		43 701	87 217	0.76
12	Audi		42 443	90 068	0.56
13	Apple		40 484	105 669	0.43
14	Toyota		37 308	81 696	0.57
15	Sephora		33 320	65 544	0.78
16	Xbox		33 223	105 517	0.29
17	Walmart		30 177	94 366	0.32
18	Honda		28 198	60 746	0.58
19	Ferrari		27 416	58 829	0.45
20	Suzuki	+1	25 267	51 503	0.68
21	Volkswagen	-1	25 142	51 209	0.68
22	Ford		24 256	54 409	0.48
23	Hyundai		23 882	49 813	0.68
24	Porsche		23 249	50 212	0.50
25	PlayStation		21 615	83 709	0.19
26	Roblox		21 107	47 573	0.66
27	Lincoln		20 671	46 996	0.30
28	PayPal		18 969	49 268	0.41
29	Nintendo		17 453	49 072	0.31
30	LinkedIn		17 264	46 384	0.34
31	Samsung		17 264	35 036	0.74
32	Wella	+1	15 968	31 803	0.76
33	Shopee	-1	15 929	31 781	0.76
34	Pepsi		14 696	37 103	0.45
35	Reddit		14 380	44 766	0.17
36	Yves Saint Laurent	+2	14 097	27 202	0.83
37	Jeep	-1	13 994	31 116	0.62
38	Nissan	+1	13 986	30 591	0.57
39	MAC Cosmetics	-2	13 973	28 858	0.69
40	Olaplex		13 822	26 496	0.85
41	Coca-Cola	+1	13 560	34 724	0.33
42	Kia	-1	13 529	26 617	0.77
43	Maybelline		13 341	24 207	0.89
44	Lamborghini		11 939	25 067	0.58
45	Cash App		11 843	28 976	0.37
46	Gucci		11 630	25 460	0.51
47	Kindle		11 511	26 180	0.52
48	Nike		11 404	25 883	0.52
49	NVIDIA		11 237	32 515	0.36
50	Switch		11 041	33 937	0.39
51	Garnier	+48	10 851	19 345	0.93
52	SHEIN	-1	10 837	26 488	0.48
53	Tesco	-1	10 254	45 021	0.20
54	Nutella	-1	9 412	18 705	0.77
55	Dr. Pepper	-1	9 069	20 078	0.59
56	Yamaha		8 973	18 497	0.59
57	NYX Cosmetics	-2	8 965	16 255	0.92
58	Tumblr	-1	8 633	19 877	0.28
59	Avon	-1	8 583	17 960	0.66
60	Square Enix	-1	8 465	24 927	0.33
61	Oreo	-1	8 269	17 076	0.64
62	Land Rover	-1	7 860	17 427	0.42
63	Dodge	-1	7 627	17 446	0.41
64	Twitter	-1	7 342	23 966	0.10
65	Whole Foods	-1	7 206	18 158	0.42
66	Rolex	-1	7 094	16 818	0.39
67	Chevrolet	-1	7 069	14 736	0.65
68	AliExpress	-1	7 005	16 800	0.52
69	Bentley	-1	6 869	15 083	0.47
70	Fiat	-1	6 764	17 887	0.28
71	Sega		6 515	16 601	0.37
72	Nikon	-2	6 472	13 006	0.73
73	GitHub	-1	6 358	15 928	0.48
74	MasterCard	+1	5 943	14 505	0.50
75	Lancome	-1	5 830	9 989	0.91
76	Adidas		5 789	12 412	0.59
77	Volvo	+1	5 780	13 161	0.54
78	Subaru	-1	5 740	12 965	0.53
79	HP	+2	5 708	12 034	0.68
80	Alibaba		5 704	12 444	0.61
81	Capcom	-2	5 657	16 967	0.28
82	Kerastase		5 599	10 116	0.92
83	Chanel	-10	5 544	11 302	0.70
84	L'oreal Paris	-1	5 535	9 337	0.91
85	VISA		5 463	14 440	0.49
86	GameStop	-2	5 395	19 654	0.19
87	Anastasia Beverly Hills	-1	5 394	10 367	0.87
88	JP Morgan	-1	5 236	14 712	0.13
89	Snickers		5 144	11 140	0.51
90	Dior	-2	5 123	10 232	0.75
91	Nokia	+1	5 082	12 364	0.44
92	Mitsubishi	-2	5 020	10 227	0.71
93	Mazda	-2	4 980	11 239	0.56
94	Venmo		4 787	11 969	0.38
95	H&M		4 547	10 166	0.34
96	Intel	+1	4 394	9 871	0.59
97	Gatorade	-1	4 355	10 281	0.47
98	Kroger		4 325	17 614	0.24
99	Doritos		4 312	10 915	0.34
100	Chewy		4 279	8 790	0.72
01	Tesla		285 910	615 311	0.55
02	BMW		54 074	116 028	0.51
03	Mercedes Benz		51 474	104 643	0.65
04	Audi		42 443	90 068	0.56
05	Toyota		37 308	81 696	0.57
06	Honda		28 198	60 746	0.58
07	Ferrari		27 416	58 829	0.45
08	Suzuki	+1	25 267	51 503	0.68
09	Volkswagen	-1	25 142	51 209	0.68
10	Ford		24 256	54 409	0.48
11	Hyundai		23 882	49 813	0.68
12	Porsche		23 249	50 212	0.50
13	Lincoln		20 671	46 996	0.30
14	Jeep		13 994	31 116	0.62
15	Nissan		13 986	30 591	0.57
16	Kia		13 529	26 617	0.77
17	Lamborghini		11 939	25 067	0.58
18	Yamaha		8 973	18 497	0.59
19	Land Rover		7 860	17 427	0.42
20	Dodge		7 627	17 446	0.41
21	Chevrolet		7 069	14 736	0.65
22	Bentley		6 869	15 083	0.47
23	Fiat		6 764	17 887	0.28
24	Volvo	+1	5 780	13 161	0.54
25	Subaru	-1	5 740	12 965	0.53
26	Mitsubishi		5 020	10 227	0.71
27	Mazda		4 980	11 239	0.56
28	Lexus		4 128	8 781	0.66
29	Renault		3 585	8 085	0.52
30	Skoda		3 081	8 268	0.40
01	Pepsi		14 696	37 103	0.45
02	Coca-Cola		13 560	34 724	0.33
03	Dr. Pepper		9 069	20 078	0.59
04	Gatorade		4 355	10 281	0.47
05	Fanta		3 711	8 371	0.47
06	Mountain Dew	+1	3 116	7 207	0.39
07	Monster Energy Drink	-1	3 088	7 714	0.38
08	Red Bull		2 459	5 631	0.45
09	Arizona		2 168	5 841	0.38
10	Nescafe		1 622	3 496	0.65
11	Cappy		1 222	2 848	0.43
12	7up		1 170	2 588	0.57
13	Sprite		802	1 786	0.58
14	Lipton		494	1 041	0.67
15	Schweppes		353	783	0.59
16	Tetley		337	762	0.48
17	Fiji Water		329	819	0.46
18	Nestea		227	535	0.44
19	Dilmah		211	404	0.88
20	San Pellegrino		200	410	0.71
21	Twinings		154	377	0.58
22	Orangina		142	543	0.13
23	Evian		133	341	0.52
24	Smartwater		100	230	0.54
25	Volvic		52	122	0.55
26	Vita Coco		23	52	0.60
27	tchibo		15	49	0.38
28	Teekanne		9	13	1.00
29	Vittel		7	13	0.00
01	Apple		40 484	105 669	0.43
02	Nintendo		17 453	49 072	0.31
03	Samsung		17 264	35 036	0.74
04	Kindle		11 511	26 180	0.52
05	NVIDIA		11 237	32 515	0.36
06	Nikon		6 472	13 006	0.73
07	HP		5 708	12 034	0.68
08	Nokia		5 082	12 364	0.44
09	Intel		4 394	9 871	0.59
10	Roku		4 278	10 110	0.51
11	Canon		4 130	8 338	0.72
12	Dolby	+1	3 636	8 501	0.56
13	Sony	-1	3 596	10 765	0.39
14	Dell		3 480	7 499	0.65
15	Lenovo	+1	3 033	6 885	0.63
16	Razer	-1	2 986	6 687	0.60
17	Motorola		2 440	7 196	0.43
18	Huawei		2 186	4 389	0.74
19	Asus		1 959	4 571	0.60
20	Microsoft	+1	1 929	6 743	0.28
21	LG	-1	1 810	5 122	0.45
22	JBL		1 701	3 540	0.69
23	Acer		1 291	2 898	0.62
24	Casio		962	1 965	0.72
25	Pioneer		841	1 821	0.58
26	Bose		755	1 740	0.63
27	Oculus		613	1 374	0.67
28	DJI		579	2 380	0.33
29	Leica		523	1 101	0.68
30	GoPro		512	1 269	0.43
01	Amazon		134 719	316 141	0.55
02	eBay		49 141	109 971	0.43
03	ETSY		43 701	87 217	0.76
04	Walmart		30 177	94 366	0.32
05	Shopee		15 929	31 781	0.76
06	SHEIN		10 837	26 488	0.48
07	Tesco		10 254	45 021	0.20
08	AliExpress		7 005	16 800	0.52
09	Alibaba		5 704	12 444	0.61
10	Chewy		4 279	8 790	0.72
11	Flipkart		3 986	27 096	0.31
12	ASOS		2 821	6 341	0.32
13	Vinted		2 754	8 788	0.27
14	Depop		2 217	8 783	0.20
15	Best Buy		1 913	9 517	0.30
16	Baidu		1 839	4 198	0.45
17	Rakuten		1 385	2 577	0.81
18	Glovo	+1	737	2 166	0.52
19	Poshmark	-1	721	1 654	0.57
20	Wayfair		720	2 372	0.38
21	Groupon		545	1 543	0.47
22	Target		423	4 021	0.16
23	Gumtree		197	601	0.24
24	Zalando		152	537	0.25
25	Currys		100	2 623	0.12
26	Joom.com		64	135	0.62
27	WIsh.com		26	61	0.00
28	Otto		21	48	0.60
29	The Home Depot		17	46	0.29
30	Manomano		14	26	1.00
01	Gucci		11 630	25 460	0.51
02	Nike		11 404	25 883	0.52
03	SHEIN		10 837	26 487	0.48
04	Rolex		7 094	16 818	0.39
05	Adidas	+1	5 789	12 412	0.59
06	Chanel	-1	5 544	11 302	0.70
07	Dior		5 123	10 232	0.75
08	H&M	+1	4 547	10 166	0.34
09	Louis Vuitton	-1	3 830	7 768	0.70
10	ZARA		3 565	7 718	0.53
11	Swatch		2 975	5 984	0.74
12	Lululemon	+1	2 933	6 998	0.40
13	ASOS	-1	2 821	6 341	0.32
14	Fossil		2 626	6 421	0.24
15	Prada		2 520	5 160	0.67
16	Hermes		2 444	5 073	0.66
17	Ralph Lauren		2 365	4 759	0.72
18	Oakley		2 328	5 126	0.47
19	Tom Ford		2 218	4 497	0.72
20	Versace	+2	2 153	4 330	0.73
21	Foot Locker Inc.	-1	2 106	5 942	0.20
22	Victoria`s Secret	-1	2 083	4 363	0.63
23	Macy's		2 037	6 071	0.32
24	Puma		1 887	4 124	0.55
25	Primark		1 842	5 041	0.32
26	Mango		1 838	3 480	0.82
27	Uniqlo		1 723	3 720	0.65
28	Barbour		1 709	3 971	0.30
29	Valentino	+1	1 708	3 326	0.81
30	Burberry	-1	1 693	3 377	0.76
01	PayPal		18 969	49 268	0.41
02	Cash App		11 843	28 976	0.37
03	MasterCard		5 943	14 505	0.50
04	VISA		5 463	14 440	0.49
05	JP Morgan		5 236	14 712	0.13
06	Venmo		4 787	11 969	0.38
07	Goldman Sachs		3 884	10 310	0.14
08	Western Union		3 041	5 869	0.78
09	Allianz SE		2 631	6 247	0.23
10	MoneyGram	+1	2 277	4 102	0.83
11	Barclays PLC	-1	2 233	14 427	0.08
12	HSBC Holdings		2 179	8 169	0.16
13	UBS AG		1 935	4 756	0.22
14	Revolut		1 596	5 494	0.40
15	Deutsche Bank		1 553	3 977	0.19
16	Wells Fargo		1 522	12 748	0.07
17	Citibank		665	4 849	0.07
18	Truist	+1	635	2 299	0.16
19	Capital One	-1	506	4 510	0.19
20	Bank of Ireland		429	1 023	0.31
21	Investec	+1	377	960	0.26
22	US BANK	-1	360	2 446	0.14
23	BNP Paribas		359	943	0.10
24	Generali		282	742	0.42
25	Danske Bank		272	628	0.21
26	Standard Chartered		255	639	0.16
27	Wise	+2	240	470	0.76
28	Commerzbank		236	562	0.09
29	UniCredit	-2	235	802	0.07
30	Societe Generale		211	498	0.13
01	Nutella		9 412	18 705	0.77
02	Oreo		8 269	17 076	0.64
03	Snickers		5 144	11 140	0.51
04	Doritos		4 312	10 915	0.34
05	Cheetos		3 467	9 553	0.22
06	Pringles		3 258	7 546	0.46
07	Skittles		3 149	7 460	0.37
08	Marmite		1 790	4 018	0.55
09	Lindt		1 075	2 478	0.57
10	Cadbury	+1	971	2 591	0.43
11	M&M'S	-1	961	2 266	0.50
12	Heinz		903	2 363	0.35
13	Lay's		900	1 934	0.55
14	Kit Kat		827	2 252	0.32
15	Mentos		789	1 902	0.29
16	Haribo		779	1 825	0.49
17	Haagen-Dazs		686	1 577	0.63
18	Hellmann's		634	1 656	0.51
19	Maltesers		538	1 179	0.48
20	Twix		464	972	0.64
21	Bounty		356	767	0.64
22	Danone		315	810	0.18
23	Mars		283	654	0.44
24	Birds Eye		247	520	0.64
25	Chupa Chups		234	523	0.43
26	Walkers		200	665	0.25
27	Milka		197	381	0.80
28	Toblerone		180	383	0.67
29	Tic Tac		108	163	0.95
30	MilkyWay		102	208	0.67
01	Wella		15 968	31 803	0.76
02	Yves Saint Laurent	+1	14 097	27 202	0.83
03	MAC Cosmetics	-1	13 973	28 858	0.69
04	Olaplex		13 822	26 496	0.85
05	Maybelline		13 341	24 207	0.89
06	Garnier	+6	10 851	19 345	0.93
07	NYX Cosmetics	-1	8 965	16 255	0.92
08	Avon	-1	8 583	17 960	0.66
09	Lancome	-1	5 830	9 989	0.91
10	Kerastase	-1	5 599	10 116	0.92
11	L'oreal Paris	-1	5 535	9 337	0.91
12	Anastasia Beverly Hills	-1	5 394	10 367	0.87
13	Nivea		4 182	8 090	0.79
14	Givenchy		3 905	7 717	0.79
15	Colgate		3 113	6 835	0.53
16	Estee Lauder		2 881	5 582	0.80
17	Gillette		2 844	6 877	0.51
18	Benefit Cosmetics		2 661	4 798	0.91
19	La Roche-Posay		2 567	4 203	0.96
20	Fenty Beauty		2 351	4 411	0.83
21	Clinique	+1	2 036	3 568	0.87
22	Revlon	-1	2 018	3 892	0.81
23	Kiehl's		1 633	2 866	0.91
24	Urban Decay		1 593	3 085	0.81
25	Eucerin		1 488	2 860	0.80
26	Aveda		1 458	2 649	0.91
27	Dove		1 378	2 596	0.82
28	Pantene		1 207	2 421	0.75
29	Neutrogena		1 205	2 208	0.84
30	Clarins		1 187	1 928	0.90
01	Samsung		876	2 750	0.41
02	LG		789	2 556	0.42
03	Nespresso		681	1 388	0.74
04	Smeg		545	1 448	0.33
05	Bissell		483	896	0.96
06	Dyson		459	1 052	0.68
07	Bosch		381	919	0.65
08	Siemens		342	738	0.52
09	Hitachi	+2	221	436	0.77
10	Philips	-1	218	526	0.53
11	Kärcher	-1	218	354	0.92
12	Panasonic		198	478	0.58
13	Kitchenaid		139	356	0.60
14	Haier		133	344	0.53
15	Remington		124	229	0.84
16	Whirlpool	+1	116	1 278	0.33
17	Braun	-1	87	195	0.54
18	iRobot		85	188	0.50
19	Miele		76	188	0.65
20	Jura		65	133	0.72
21	BaByliss		65	125	0.82
22	Delonghi		54	109	0.74
23	Electrolux	+3	48	196	0.49
24	Bernina		42	104	0.40
25	Tefal	-2	40	87	0.70
26	Makita	-1	37	79	0.67
27	Comfee		27	47	1.00
28	Rowenta		25	41	0.92
29	Daewoo	+1	25	47	1.00
30	Janome	-1	24	49	0.71
01	Sephora		33 320	65 544	0.78
02	Walmart		30 178	94 367	0.32
03	Tesco		10 254	45 021	0.20
04	Whole Foods		7 206	18 158	0.42
05	Kroger		4 325	17 614	0.24
06	Aldi		2 952	10 197	0.34
07	Waitrose		2 928	8 469	0.41
08	7-eleven		2 675	8 010	0.26
09	CVS		2 364	10 729	0.24
10	Carrefour		2 234	4 458	0.75
11	Walgreens		2 092	14 510	0.18
12	Macy's		2 037	6 071	0.32
13	Lidl		935	3 460	0.41
14	Douglas		851	1 869	0.56
15	Rossmann		769	1 547	0.74
16	Target		423	4 021	0.16
17	Auchan		94	247	0.30
01	TikTok		409 532	874 628	0.47
02	Google		95 739	307 298	0.28
03	YouTube		73 026	187 684	0.37
04	Instagram		70 414	177 060	0.35
05	Facebook		51 166	139 533	0.33
06	Apple		40 483	105 668	0.43
07	LinkedIn		17 264	46 384	0.34
08	Reddit		14 380	44 766	0.17
09	Tumblr		8 633	19 877	0.28
10	Twitter		7 342	23 966	0.10
11	GitHub		6 358	15 928	0.48
12	Meta		3 979	12 753	0.28
13	Atlassian		1 692	3 503	0.68
14	Jira		1 378	3 264	0.48
15	Acer		1 291	2 898	0.62
16	Trello		1 170	2 571	0.65
17	Android		857	2 112	0.57
18	Yahoo!		345	859	0.36
19	Slack		108	381	0.33
01	Xbox		33 223	105 517	0.29
02	PlayStation		21 615	83 709	0.19
03	Roblox		21 107	47 573	0.66
04	Nintendo		17 453	49 072	0.31
05	Switch		11 041	33 937	0.39
06	Square Enix		8 465	24 927	0.33
07	Sega		6 515	16 601	0.37
08	Capcom		5 657	16 967	0.28
09	GameStop		5 395	19 654	0.19
10	Sony		3 881	21 690	0.14
11	Atlus		3 679	9 000	0.45
12	Ubisoft	+1	3 024	20 981	0.14
13	CD Projekt	-1	2 986	6 961	0.55
14	Konami		2 007	6 410	0.26
15	Obsidian Entertainment	+3	1 314	4 323	0.42
16	Epic Games	-1	1 260	5 395	0.20
17	Unity		1 251	3 253	0.40
18	Tencent	-2	1 230	3 337	0.27
19	Microsoft		1 154	4 083	0.21
20	Insomniac Games		1 004	3 079	0.31
21	Koei Tecmo		992	2 649	0.36
22	Nexon		948	2 907	0.43
23	Valve		933	4 895	0.24
24	Bandai Namco		898	2 614	0.23
25	Platinum Games	+1	816	1 987	0.39
26	Taito	-1	803	1 686	0.53
27	Steam		715	3 789	0.24
28	Bethesda	+1	524	3 126	0.26
29	Riot Games	-1	500	2 167	0.16
30	Devolver Digital		458	1 071	0.44