SentiCharts best brands on social media 2023

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Tracking 700+ brands
Analysing 150,000,000 mentions
Across 12 categories

SentiCharts lists the top 100 brands on social media. The brands are ranked using our proprietary Social Index metric — a calculation of brand mentions online, with their emotional sentiment factored in. The listing is refreshed every 24 hours.

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Position	Brand	Change	Social index	Mentions	BHI
01	TikTok		432 837	892 584	0.68
02	Amazon		168 103	364 828	0.64
03	Tesla		160 777	336 191	0.68
04	eBay		94 173	190 152	0.72
05	Google		92 404	265 279	0.38
06	Instagram		84 489	201 340	0.52
07	YouTube		81 925	190 609	0.56
08	BMW		63 087	125 943	0.75
09	Facebook		58 287	147 671	0.50
10	Sephora	+1	49 959	97 626	0.78
11	Audi	-1	49 611	97 695	0.78
12	Apple		48 855	114 503	0.56
13	ETSY		46 959	91 629	0.82
14	Mercedes Benz		39 385	77 343	0.79
15	Toyota	+1	38 971	81 641	0.67
16	Ferrari	-1	38 082	77 858	0.70
17	Walmart		34 794	96 959	0.40
18	Xbox		30 373	87 775	0.38
19	Porsche		30 331	60 085	0.77
20	Honda		28 624	59 525	0.68
21	Volkswagen		28 547	56 833	0.76
22	Lincoln		25 810	57 892	0.49
23	Kindle	+2	25 441	51 093	0.74
24	Hyundai	-1	25 400	51 252	0.74
25	Ford	-1	25 091	52 548	0.67
26	PayPal		22 761	51 379	0.60
27	PlayStation		22 609	59 434	0.42
28	Lamborghini		20 648	39 789	0.82
29	LinkedIn		20 077	47 062	0.47
30	Gucci	+2	19 611	37 324	0.81
31	Roblox	-1	19 317	43 281	0.67
32	Nintendo	-1	19 147	51 085	0.43
33	Shopee		18 869	36 430	0.84
34	Wella	+1	18 178	33 459	0.88
35	Cash App	-1	18 127	38 091	0.69
36	Yves Saint Laurent		18 048	32 444	0.88
37	Reddit		17 879	50 009	0.30
38	Nissan	+2	16 526	34 451	0.68
39	Tesco	-1	16 479	53 736	0.35
40	Olaplex	-1	16 474	28 824	0.93
41	MAC Cosmetics		15 372	28 520	0.84
42	Samsung		15 117	33 341	0.64
43	Chanel		14 986	25 877	0.91
44	Coca-Cola		14 563	36 977	0.43
45	Tumblr		13 666	29 678	0.61
46	Yamaha		13 454	26 177	0.82
47	Suzuki		12 600	25 019	0.77
48	Nike		12 440	26 053	0.66
49	Pepsi	+1	12 067	29 324	0.48
50	Maybelline	-1	11 682	20 337	0.90
51	SHEIN		11 334	26 246	0.62
52	Kia		11 276	22 773	0.74
53	Snickers		10 991	23 188	0.65
54	Jeep		10 693	24 681	0.53
55	Switch		10 567	30 508	0.44
56	Land Rover		10 328	20 439	0.77
57	Twitter	+1	9 800	32 010	0.20
58	Rolex	-1	9 772	18 037	0.82
59	Dr. Pepper	+2	9 178	18 513	0.74
60	Dior	+2	9 112	14 799	0.92
61	NVIDIA	+3	9 008	22 061	0.44
62	NYX Cosmetics	-2	8 992	15 859	0.91
63	Dodge		8 983	18 346	0.71
64	Red Bull	-5	8 512	18 087	0.63
65	Nutella		8 113	15 107	0.86
66	Hermes		7 872	12 976	0.92
67	Avon	+2	7 449	15 188	0.71
68	Anastasia Beverly Hills	-1	7 315	12 287	0.95
69	Adidas	+2	7 293	15 260	0.66
70	Nikon	-2	7 267	14 056	0.82
71	Chevrolet	-1	7 133	14 590	0.70
72	Square Enix	+1	6 998	18 258	0.47
73	Bentley	-1	6 976	14 650	0.65
74	Prada		6 859	11 102	0.91
75	Skechers		6 834	13 729	0.73
76	Subaru		6 775	14 913	0.59
77	AliExpress		6 700	15 387	0.62
78	HP	+1	6 466	13 263	0.71
79	Whole Foods	-1	6 430	16 288	0.50
80	VISA	+2	6 298	14 519	0.62
81	Volvo	+5	6 172	13 224	0.64
82	Sega	-2	6 171	15 242	0.49
83	MasterCard	-2	6 108	14 704	0.53
84	GitHub	-1	6 099	13 681	0.59
85	Givenchy	-1	6 041	9 328	0.92
86	Kerastase	+1	5 982	10 114	0.95
87	Best Buy	-2	5 815	13 638	0.66
88	Versace		5 780	8 977	0.92
89	Burberry	+1	5 654	9 601	0.86
90	Revolut		5 536	12 657	0.50
91	Mazda		5 494	12 165	0.60
92	GameStop	-3	5 476	14 564	0.41
93	ZARA	+1	5 250	10 530	0.75
94	Kroger	-1	5 184	17 225	0.27
95	L'oreal Paris	+2	5 107	8 684	0.88
96	JP Morgan	+3	5 100	12 455	0.30
97	Lancome		5 064	9 023	0.88
98	Goldman Sachs	+2	5 050	11 889	0.28
99	Capcom	-3	5 018	14 290	0.39
100	Skoda	-5	5 001	10 596	0.67
01	Tesla		160 777	336 191	0.68
02	BMW		63 087	125 943	0.75
03	Audi		49 611	97 695	0.78
04	Mercedes Benz		39 385	77 343	0.79
05	Toyota	+1	38 971	81 641	0.67
06	Ferrari	-1	38 082	77 858	0.70
07	Porsche		30 331	60 085	0.77
08	Honda		28 624	59 525	0.68
09	Volkswagen		28 547	56 833	0.76
10	Lincoln		25 810	57 892	0.49
11	Hyundai		25 400	51 252	0.74
12	Ford		25 091	52 548	0.67
13	Lamborghini		20 648	39 789	0.82
14	Nissan		16 526	34 451	0.68
15	Yamaha		13 454	26 177	0.82
16	Suzuki		12 600	25 019	0.77
17	Kia		11 276	22 773	0.74
18	Jeep		10 693	24 681	0.53
19	Land Rover		10 328	20 439	0.77
20	Dodge		8 983	18 346	0.71
21	Chevrolet		7 133	14 590	0.70
22	Bentley		6 976	14 650	0.65
23	Subaru		6 775	14 913	0.59
24	Volvo		6 172	13 224	0.64
25	Mazda		5 494	12 165	0.60
26	Skoda		5 001	10 596	0.67
27	Fiat		4 808	11 378	0.50
28	Lexus		4 529	9 165	0.73
29	Mitsubishi		4 354	8 638	0.77
30	Renault		4 111	8 746	0.66
01	Coca-Cola		14 563	36 977	0.43
02	Pepsi		12 067	29 324	0.48
03	Dr. Pepper	+1	9 178	18 513	0.74
04	Red Bull	-1	8 512	18 087	0.63
05	Mountain Dew		4 371	10 414	0.46
06	Monster Energy Drink		4 211	10 161	0.50
07	Gatorade		4 103	9 506	0.53
08	Fanta		3 634	8 041	0.58
09	Nescafe		1 842	3 938	0.67
10	7up		1 270	2 861	0.58
11	Cappy		939	2 115	0.55
12	Sprite		853	2 111	0.53
13	Tetley	+1	602	1 187	0.77
14	Arizona	-1	597	1 327	0.58
15	Lipton		493	1 048	0.66
16	Schweppes		383	843	0.61
17	Fiji Water		283	649	0.55
18	Orangina		217	601	0.42
19	San Pellegrino		209	451	0.65
20	Smartwater		196	443	0.56
21	Nestea		170	368	0.64
22	Twinings		163	335	0.72
23	Evian		142	353	0.56
24	Dilmah		93	163	0.96
25	Volvic		51	105	0.69
26	Vita Coco	+1	32	75	0.50
27	tchibo	-1	30	64	0.69
28	Teekanne		4	8	0.00
29	Vittel		4	7	0.00
01	Apple		48 855	114 503	0.56
02	Kindle		25 441	51 093	0.74
03	Nintendo		19 147	51 085	0.43
04	Samsung		15 117	33 341	0.64
05	NVIDIA		9 008	22 061	0.44
06	Nikon		7 267	14 056	0.82
07	HP		6 466	13 263	0.71
08	Intel		4 886	11 306	0.56
09	Dolby		4 451	9 037	0.73
10	Canon		4 372	8 445	0.82
11	Nokia		4 252	9 817	0.55
12	Dell		3 982	8 297	0.68
13	Lenovo		3 933	9 087	0.59
14	Roku		3 719	8 966	0.52
15	Sony		3 613	10 296	0.44
16	Razer		2 742	5 990	0.66
17	Asus		2 626	5 904	0.58
18	Motorola		2 503	7 657	0.43
19	Huawei		2 232	4 534	0.72
20	Microsoft		1 887	5 563	0.34
21	LG		1 870	4 988	0.52
22	Acer		1 793	4 002	0.56
23	JBL		1 117	2 142	0.81
24	Casio		970	2 013	0.69
25	Bose	+1	759	1 670	0.67
26	Pioneer	-1	749	1 510	0.73
27	Olympus		666	1 395	0.60
28	Oculus		608	1 449	0.57
29	Toshiba		594	1 372	0.57
30	GoPro		561	1 349	0.57
01	Amazon		168 103	364 828	0.64
02	eBay		94 173	190 152	0.72
03	ETSY		46 959	91 629	0.82
04	Walmart		34 794	96 959	0.40
05	Shopee		18 869	36 430	0.84
06	Tesco		16 479	53 736	0.35
07	SHEIN		11 334	26 246	0.62
08	AliExpress		6 700	15 387	0.62
09	Best Buy		5 815	13 638	0.66
10	Alibaba	+4	4 515	9 147	0.73
11	Vinted		4 379	11 054	0.46
12	Chewy		4 302	8 716	0.74
13	Poshmark		4 233	7 953	0.84
14	Flipkart	-4	3 773	33 194	0.27
15	Depop		3 278	9 359	0.40
16	Rakuten		1 614	3 037	0.82
17	ASOS		1 564	3 460	0.56
18	Target		1 169	2 624	0.62
19	Baidu		883	1 939	0.54
20	Wayfair		851	2 716	0.38
21	Groupon		630	1 691	0.51
22	Glovo		450	1 571	0.38
23	Zalando		412	889	0.64
24	Gumtree		235	616	0.40
25	Currys		155	1 200	0.21
26	Joom.com		84	163	0.78
27	Cdiscount.com		65	130	0.71
28	The Home Depot		59	157	0.51
29	Manomano		34	68	0.71
30	WIsh.com		31	73	0.38
01	Gucci		19 611	37 324	0.81
02	Chanel		14 986	25 877	0.91
03	Nike		12 440	26 053	0.66
04	SHEIN		11 334	26 246	0.62
05	Rolex		9 772	18 037	0.82
06	Dior		9 112	14 799	0.92
07	Hermes		7 872	12 976	0.92
08	Adidas		7 293	15 260	0.66
09	Prada		6 859	11 102	0.91
10	Skechers		6 834	13 729	0.73
11	Versace		5 780	8 977	0.92
12	Burberry		5 654	9 601	0.86
13	ZARA		5 250	10 530	0.75
14	Cartier		4 899	7 362	0.92
15	Valentino		4 501	6 243	0.94
16	Victoria's Secret		3 987	8 293	0.68
17	Louis Vuitton	+1	3 934	7 708	0.79
18	H&M	+1	3 845	8 270	0.60
19	Victoria`s Secret	-2	3 786	7 357	0.79
20	Swatch		3 772	7 364	0.78
21	Old Navy		3 737	8 368	0.59
22	Lululemon	+2	3 217	8 965	0.36
23	Oakley		3 154	6 366	0.74
24	Macy's	-2	3 139	8 495	0.41
25	Tom Ford		2 605	5 110	0.78
26	Primark		2 558	6 479	0.47
27	Ralph Lauren		2 379	4 736	0.76
28	Fossil		2 313	5 382	0.44
29	Foot Locker Inc.		2 200	5 466	0.32
30	Ray Ban		2 099	4 190	0.75
01	PayPal		22 761	51 379	0.60
02	Cash App		18 127	38 091	0.69
03	VISA	+1	6 298	14 519	0.62
04	MasterCard	-1	6 108	14 704	0.53
05	Revolut	+2	5 536	12 657	0.50
06	JP Morgan	-1	5 100	12 455	0.30
07	Goldman Sachs	-1	5 050	11 889	0.28
08	Venmo	+1	4 945	11 647	0.51
09	Western Union	-1	4 934	8 635	0.87
10	Barclays PLC		3 649	11 168	0.26
11	MoneyGram	+1	3 405	5 559	0.92
12	Wells Fargo	-1	3 290	11 831	0.20
13	UBS AG		2 787	6 393	0.46
14	HSBC Holdings		2 566	7 407	0.30
15	Allianz SE		2 419	5 485	0.54
16	Deutsche Bank		1 811	4 550	0.27
17	Capital One		1 388	4 738	0.38
18	Citibank		973	4 151	0.14
19	Truist		748	2 426	0.26
20	US BANK		485	2 065	0.24
21	Societe Generale	+2	432	899	0.61
22	Chase Bank		390	2 872	0.10
23	Bank of Ireland	+1	381	939	0.32
24	Bank of America	-3	377	2 526	0.14
25	TD Bank		338	1 636	0.17
26	Wise		326	632	0.77
27	Investec		309	737	0.44
28	NatWest		273	2 187	0.10
29	Standard Chartered		257	657	0.42
30	BNP Paribas		249	1 057	0.13
01	Snickers		10 991	23 188	0.65
02	Nutella		8 113	15 107	0.86
03	Oreo		4 536	8 933	0.78
04	Doritos		3 792	9 236	0.47
05	Skittles		3 384	7 467	0.60
06	Cheetos		2 777	7 040	0.37
07	Pringles		2 747	6 576	0.48
08	M&M'S		1 900	4 489	0.51
09	Marmite		1 676	3 636	0.64
10	Haribo		1 528	3 442	0.57
11	Kit Kat		1 267	2 498	0.77
12	Lindt		1 203	2 931	0.52
13	Mentos		866	1 991	0.51
14	Cadbury		831	1 989	0.55
15	Twix		826	1 687	0.71
16	Maltesers		598	1 258	0.67
17	Heinz		461	1 040	0.60
18	Mars		444	980	0.52
19	Bounty		437	836	0.82
20	Haagen-Dazs		432	878	0.73
21	Danone		383	923	0.43
22	Walkers		350	949	0.42
23	Hellmann's		344	777	0.64
24	Chupa Chups		326	711	0.62
25	Lay's		276	614	0.57
26	Birds Eye		258	524	0.72
27	Toblerone		224	460	0.71
28	MilkyWay		151	300	0.75
29	Milka		133	269	0.73
30	Tic Tac		82	157	0.79
01	Wella		18 178	33 459	0.88
02	Yves Saint Laurent		18 048	32 444	0.88
03	Olaplex		16 474	28 824	0.93
04	MAC Cosmetics		15 372	28 520	0.84
05	Maybelline		11 682	20 337	0.90
06	NYX Cosmetics		8 992	15 859	0.91
07	Avon	+1	7 449	15 188	0.71
08	Anastasia Beverly Hills	-1	7 315	12 287	0.95
09	Givenchy		6 041	9 328	0.92
10	Kerastase		5 982	10 114	0.95
11	L'oreal Paris		5 107	8 684	0.88
12	Lancome		5 064	9 023	0.88
13	Estee Lauder		4 030	7 320	0.86
14	Colgate		3 981	8 709	0.59
15	Nivea		3 294	6 228	0.80
16	Garnier		3 283	5 340	0.93
17	Gillette		3 056	6 949	0.56
18	Benefit Cosmetics		2 482	4 372	0.91
19	Fenty Beauty		2 299	4 110	0.85
20	Urban Decay		2 056	3 609	0.91
21	La Roche-Posay		1 809	2 862	0.96
22	Aveda		1 758	3 025	0.93
23	Clinique		1 667	2 993	0.85
24	Revlon		1 650	3 186	0.79
25	Pantene		1 424	2 871	0.74
26	Schwarzkopf	+1	1 420	2 459	0.91
27	Essie	-1	1 405	2 629	0.85
28	Neutrogena		1 309	2 310	0.87
29	Bobbi Brown		1 240	2 262	0.87
30	Dove		1 220	2 292	0.82
01	Samsung		984	3 295	0.42
02	LG		925	2 730	0.46
03	Nespresso		821	1 705	0.72
04	Dyson		521	1 448	0.55
05	Panasonic		349	722	0.72
06	Kärcher		337	578	0.94
07	Philips		302	679	0.61
08	Bosch		259	856	0.46
09	Siemens		245	529	0.54
10	Hitachi	+2	197	412	0.67
11	Haier		181	510	0.50
12	Whirlpool	-2	172	1 426	0.25
13	Bissell		158	305	0.80
14	Smeg	+1	152	459	0.41
15	Remington	-1	151	254	0.94
16	Electrolux	+1	147	348	0.60
17	Kitchenaid	-1	115	274	0.59
18	Delonghi	+1	74	142	0.79
19	Miele	+1	68	274	0.45
20	Beko	-2	66	170	0.61
21	Braun		63	149	0.48
22	BaByliss		60	130	0.68
23	Jura		56	113	0.74
24	Tefal		47	92	0.77
25	Makita	+1	42	86	0.73
26	Bernina	+1	41	70	1.00
27	Ecovacs	-2	40	87	0.65
28	Comfee	+1	36	67	1.00
29	Janome	-1	35	77	0.62
30	Thermomix		33	47	1.00
01	Sephora		49 959	97 626	0.78
02	Walmart		34 025	96 685	0.38
03	Tesco		16 041	53 819	0.33
04	Whole Foods		6 430	16 288	0.50
05	Kroger		5 184	17 225	0.27
06	Aldi		3 732	9 997	0.47
07	Macy's		3 076	8 477	0.39
08	Carrefour		3 043	5 275	0.86
09	Waitrose	+1	2 798	7 854	0.45
10	Walgreens	-1	2 675	12 931	0.24
11	7-eleven	+1	2 526	6 775	0.43
12	CVS	-1	2 387	9 008	0.29
13	Target		1 133	2 614	0.59
14	Douglas	+1	991	2 000	0.74
15	Lidl	-1	983	2 894	0.51
16	Rossmann		736	1 501	0.70
17	Auchan		176	402	0.49
01	TikTok		432 837	892 584	0.68
02	Google		92 404	265 279	0.38
03	Instagram		84 489	201 340	0.52
04	YouTube		81 925	190 609	0.56
05	Facebook		58 287	147 671	0.50
06	Apple		48 853	114 489	0.56
07	LinkedIn		20 077	47 062	0.47
08	Reddit		17 879	50 009	0.30
09	Tumblr		13 666	29 678	0.61
10	Twitter		9 800	32 010	0.20
11	GitHub		6 099	13 681	0.59
12	Meta		2 782	9 328	0.33
13	Acer		1 793	4 002	0.56
14	Jira		1 514	3 506	0.51
15	Trello		1 164	2 389	0.72
16	Atlassian		861	1 867	0.58
17	Android		744	2 030	0.45
18	Yahoo!		366	813	0.57
19	Slack		174	398	0.55
01	Xbox		30 373	87 775	0.38
02	PlayStation		22 609	59 434	0.42
03	Roblox		19 317	43 281	0.67
04	Nintendo		19 147	51 084	0.43
05	Switch		10 567	30 508	0.44
06	Square Enix		6 998	18 258	0.47
07	Sega		6 171	15 242	0.49
08	GameStop		5 476	14 564	0.41
09	Capcom		5 018	14 290	0.39
10	Atlus		4 873	11 463	0.61
11	Konami		4 072	11 522	0.40
12	Sony		3 975	16 853	0.21
13	Ubisoft		3 469	14 901	0.28
14	CD Projekt		2 673	6 341	0.57
15	Epic Games		1 729	5 684	0.35
16	Valve		1 380	5 496	0.29
17	Nexon	+1	1 225	3 566	0.41
18	Unity	+1	1 119	2 815	0.45
19	Insomniac Games	-2	1 106	2 744	0.52
20	Bandai Namco		1 037	2 922	0.33
21	Steam		948	3 679	0.26
22	Riot Games		941	2 996	0.27
23	Tencent		886	2 147	0.42
24	Microsoft		829	2 617	0.26
25	Bethesda		759	3 485	0.29
26	Activision-Blizzard		564	5 966	0.18
27	Taito		521	1 024	0.78
28	Electronic Arts	+1	435	1 081	0.32
29	Devolver Digital	-1	395	847	0.67
30	FromSoftware		391	995	0.43