Doritos social media metrics - SentiCharts by SentiOne

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Doritos

Food

2 701

6 509

0.41

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12/22 – 01/20

Doritos

Shows the number of mentions a topic has received over time.

Date	Mentions
Dec 22, 2024	181
Dec 23, 2024	199
Dec 24, 2024	192
Dec 25, 2024	180
Dec 26, 2024	204
Dec 27, 2024	222
Dec 28, 2024	196
Dec 29, 2024	194
Dec 30, 2024	201
Dec 31, 2024	271
Jan 1, 2025	199
Jan 2, 2025	178
Jan 3, 2025	309
Jan 4, 2025	201
Jan 5, 2025	199
Jan 6, 2025	226
Jan 7, 2025	265
Jan 8, 2025	225
Jan 9, 2025	233
Jan 10, 2025	288
Jan 11, 2025	240
Jan 12, 2025	299
Jan 13, 2025	314
Jan 14, 2025	350
Jan 15, 2025	256
Jan 16, 2025	313
Jan 17, 2025	344
Jan 18, 2025	250
Jan 19, 2025	263
Jan 20, 2025	12

12/22 – 01/20

Doritos

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	332	5.1%
negative	480	7.37%
neutral	5697	87.52%
total	6509	100%

12/22 – 01/20

Doritos

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	23	0.33%
Forums	102	1.46%
Websites	488	6.97%
Instagram	272	3.88%
Facebook	454	6.48%
Video	1	0.01%
Reviews	8	0.11%
Twitter	5291	75.54%
TikTok	365	5.21%

12/22 – 01/20

Doritos

Mediocre. The result is 0.41.
You can do better. Analyse your mentions and improve your brand perception.

Shows the ratio of positive to negative statements in a given time period.

BHI
0.41

12/22 – 01/20

Doritos

12/22 – 01/20

Doritos

~ 38 m Total

~ 546 k Positive

~ 765 k Negative

~ 977 k Webpages

~ 36 m Social Media

Sources breakdown

~ 492 k Blogs

~ 9 k Forums

~ 466 k Websites

~ 937 k Instagram

~ 560 k Facebook

10 Video

~ 10 k Reviews

~ 34 m Twitter

~ 1 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	545904
Negative	765190
Total	38116758

Source	Reach
Webpages	977266
Social Media	35969705
Total	38116758

Source	Reach
Blogs	492150
Forums	9268
Websites	465848
Instagram	937350
Facebook	559755
Video	10
Reviews	10000
Twitter	34472590
TikTok	1166874

12/22 – 01/20

Doritos

~ 7 k Total

332 Positive

480 Negative

13%Down

14%Down

9%Down

Sources breakdown

23 Blogs

102 Forums

488 Websites

272 Instagram

454 Facebook

1 Video

8 Reviews

~ 5 k Twitter

365 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.