Doritos social media metrics - SentiCharts by SentiOne

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Doritos

Food

3 539

8 586

0.39

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04/09 – 05/08

Doritos

Shows the number of mentions a topic has received over time.

Date	Mentions
Apr 9, 2025	358
Apr 10, 2025	295
Apr 11, 2025	379
Apr 12, 2025	312
Apr 13, 2025	286
Apr 14, 2025	328
Apr 15, 2025	310
Apr 16, 2025	253
Apr 17, 2025	396
Apr 18, 2025	433
Apr 19, 2025	370
Apr 20, 2025	399
Apr 21, 2025	322
Apr 22, 2025	344
Apr 23, 2025	327
Apr 24, 2025	313
Apr 25, 2025	342
Apr 26, 2025	280
Apr 27, 2025	164
Apr 28, 2025	308
Apr 29, 2025	321
Apr 30, 2025	286
May 1, 2025	282
May 2, 2025	292
May 3, 2025	233
May 4, 2025	255
May 5, 2025	292
May 6, 2025	403
May 7, 2025	224
May 8, 2025	44

04/09 – 05/08

Doritos

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	402	4.68%
negative	637	7.42%
neutral	7547	87.9%
total	8586	100%

04/09 – 05/08

Doritos

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	38	0.42%
Forums	113	1.23%
Websites	552	6.03%
Instagram	259	2.83%
Facebook	505	5.52%
Video	3	0.03%
Reviews	7	0.08%
Twitter	5968	65.22%
TikTok	1706	18.64%

04/09 – 05/08

Doritos

Poor. The result is 0.39.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.39

04/09 – 05/08

Doritos

04/09 – 05/08

Doritos

~ 181 m Total

~ 5 m Positive

~ 14 m Negative

~ 854 k Webpages

~ 113 m Social Media

Sources breakdown

~ 324 k Blogs

~ 11 k Forums

~ 500 k Websites

~ 1 m Instagram

~ 520 k Facebook

10 Video

~ 20 k Reviews

~ 111 m Twitter

~ 67 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	5102464
Negative	13928975
Total	180919845

Source	Reach
Webpages	853914
Social Media	112957325
Total	180919845

Source	Reach
Blogs	323542
Forums	10504
Websites	499868
Instagram	1467594
Facebook	520209
Video	10
Reviews	20000
Twitter	110969512
TikTok	67113580

04/09 – 05/08

Doritos

~ 9 k Total

402 Positive

637 Negative

3%Up

5%Up

3%Up

Sources breakdown

38 Blogs

113 Forums

552 Websites

259 Instagram

505 Facebook

3 Video

7 Reviews

~ 6 k Twitter

~ 2 k TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.