Doritos social media metrics - SentiCharts by SentiOne

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Doritos

Food

2 815

6 874

0.39

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07/06 – 08/04

Doritos

Shows the number of mentions a topic has received over time.

Date	Mentions
Jul 6, 2025	245
Jul 7, 2025	367
Jul 8, 2025	210
Jul 9, 2025	298
Jul 10, 2025	223
Jul 11, 2025	300
Jul 12, 2025	337
Jul 13, 2025	235
Jul 14, 2025	244
Jul 15, 2025	214
Jul 16, 2025	362
Jul 17, 2025	266
Jul 18, 2025	278
Jul 19, 2025	271
Jul 20, 2025	249
Jul 21, 2025	286
Jul 22, 2025	246
Jul 23, 2025	186
Jul 24, 2025	194
Jul 25, 2025	206
Jul 26, 2025	222
Jul 27, 2025	217
Jul 28, 2025	194
Jul 29, 2025	222
Jul 30, 2025	253
Jul 31, 2025	288
Aug 1, 2025	236
Aug 2, 2025	206
Aug 3, 2025	267
Aug 4, 2025	51

07/06 – 08/04

Doritos

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	336	4.89%
negative	527	7.67%
neutral	6011	87.45%
total	6874	100%

07/06 – 08/04

Doritos

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	21	0.28%
Forums	69	0.94%
Websites	499	6.77%
Instagram	326	4.42%
Facebook	336	4.56%
Video	1	0.01%
Reviews	5	0.07%
Twitter	5084	68.95%
TikTok	1032	14%

07/06 – 08/04

Doritos

Poor. The result is 0.39.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.39

07/06 – 08/04

Doritos

07/06 – 08/04

Doritos

~ 11 m Total

~ 143 k Positive

~ 124 k Negative

~ 3 m Webpages

~ 6 m Social Media

Sources breakdown

~ 95 k Blogs

~ 6 k Forums

~ 3 m Websites

~ 823 k Instagram

~ 262 k Facebook

10 Video

~ 20 k Reviews

~ 5 m Twitter

~ 2 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	142730
Negative	124144
Total	11209735

Source	Reach
Webpages	3033364
Social Media	5688350
Total	11209735

Source	Reach
Blogs	95286
Forums	5544
Websites	2912534
Instagram	822510
Facebook	261719
Video	10
Reviews	20000
Twitter	4604111
TikTok	2488170

07/06 – 08/04

Doritos

~ 7 k Total

336 Positive

527 Negative

18%Down

9%Down

13%Down

Sources breakdown

21 Blogs

69 Forums

499 Websites

326 Instagram

336 Facebook

1 Video

5 Reviews

~ 5 k Twitter

~ 1 k TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.