SentiOne Blog

News

10 reasons for online listening [free download]

by Katarzyna Kempa

We are happy to report that exactly a week ago the first SentiOne’s live webinar in English took place. Did you miss it? No worries! In this post, you get the video recording plus something extra!

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News

I solemnly swear that I’m up to no good! 20 years of the Harry Potter phenomenon

by Katarzyna Kempa

I believe the Harry Potter phenomenon is more than just a series of books about a growing wizard. It’s even more than a book about bravery, friendship, and integrity. It’s more than a book about a mother’s love to her child. I think, with the technology developing so fast, we’d all use a little magic in our lives. And what Facebook did on Harry Potter’s 20th anniversary proves that perfectly!

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Research

How to analyze big data? 5 easy steps.

by Katarzyna Kempa

According to commonly quoted IDC report, by the year 2020, there will be 44 zettabytes of data generated all over the world. And it grows exponentially as the ability to manipulate data becomes more and more mobile. Not to use opportunities that come along, wouldn’t be wise when almost every CEO has the words big data written on their whiteboards with a permanent marker. The trick is to use it skillfully.

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Research

Natural language processing - what’s new and how to use it in business?

by Katarzyna Kempa

The way human mind acquires and processes natural language lies at the roots of the concept of cognitive machines. Is it possible that machines can also think? And, if so, what makes them different than us, humans? Are we supposed to be afraid that someday they will overrule us and conquer the planet? Where is the world of AI going?

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Research

Online peaks of Twin Peaks - social media buzz around the new season premiere

by Eszter Vida

25 years of silence. Before the online storm. The world premiere of the new season hit the world on May 22 and it instantly broke the internet, flooded social media, and lit up the Cooper-related online discussions. Lynch has come back and social media went nuts. But what did really happen? We've dug deep into the web to find all traces of online Cooperism. Here is what we've found.

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News

Cannes 2017 - film festival or long-drawn catwalk?

by Rafał Miazga

The 70th Cannes Film Festival has been going on for half a week now. We’ve been curious, how the internet found it. What types of online activities is this event surrounded by. Would you like to know the internet analysis of Cannes mentions?

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Research

The Weight Gainers and Their Friends – a Powderful Case Study

by Eszter Vida

Here comes the summer. Here comes the heat. Here come the “hottest” activities all around Europe as the festival and beach season is about to kick in. And here comes our social media analysis, because we wanted to listen and find the truth. How are people actually preparing their bodies and souls for the eyes of the world? Tricks for the trips and summer tips. A powderful case study, click it off!

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News

How to manage your brand reputation on Facebook, Twitter and other social media? 10 commandments of social media listening

by Katarzyna Kempa

So, apparently you have already heard of social media listening but you feel like your knowledge of the subject is basically in the ballpark of as your sense of direction would be in the desert. Well, you definitely do not have forty years to come up with your own solutions, if you want to control your brand reputation. Come up to me into the mount and I shall give you tablets of stone. I mean, ten concrete reasons to use the internet monitoring tool.

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News

Hashtags in restless times

by Rafał Miazga

Saint Petersburg, Tanta, Alexandria, Stockholm, Dortmund, Paris - these are only a few places of terrorist incidents that have been brought to public attention over the last few months. People online do what they can in reaction to those attacks - most often, they offer help using a unique hashtag.

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News

Client service on the Internet and social media - current issues and challenges

by Olga Kurszewska

Being present online provides numerous opportunities for entrepreneurs. However, it’s getting more and more challenging. Companies are surely willing to monitor the Internet, but answering to clients’ questions and comments efficiently enough seems to be the real concern.

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