Zalando social media metrics - SentiCharts by SentiOne

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Zalando

E-commerce

#24

Fashion

#89

155

366

0.46

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01/13 – 02/11

Zalando

Shows the number of mentions a topic has received over time.

Date	Mentions
Jan 13, 2026	20
Jan 14, 2026	15
Jan 15, 2026	14
Jan 16, 2026	27
Jan 17, 2026	12
Jan 18, 2026	13
Jan 19, 2026	18
Jan 20, 2026	32
Jan 21, 2026	16
Jan 22, 2026	14
Jan 23, 2026	22
Jan 24, 2026	7
Jan 25, 2026	14
Jan 26, 2026	28
Jan 27, 2026	14
Jan 28, 2026	11
Jan 29, 2026	53
Jan 30, 2026	28
Jan 31, 2026	13
Feb 1, 2026	10
Feb 2, 2026	17
Feb 3, 2026	26
Feb 4, 2026	20
Feb 5, 2026	9
Feb 6, 2026	20
Feb 7, 2026	11
Feb 8, 2026	10
Feb 9, 2026	5
Feb 10, 2026	13
Feb 11, 2026	4

01/13 – 02/11

Zalando

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	22	6.01%
negative	26	7.1%
neutral	318	86.89%
total	366	100%

01/13 – 02/11

Zalando

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	2	0.39%
Forums	3	0.58%
Websites	147	28.49%
Instagram	60	11.63%
Facebook	1	0.19%
Reviews	17	3.29%
Twitter	230	44.57%
TikTok	56	10.85%

01/13 – 02/11

Zalando

Mediocre. The result is 0.46.
You can do better. Analyse your mentions and improve your brand perception.

Shows the ratio of positive to negative statements in a given time period.

BHI
0.46

01/13 – 02/11

Zalando

01/13 – 02/11

Zalando

~ 1 m Total

~ 58 k Positive

~ 68 k Negative

~ 135 k Webpages

~ 412 k Social Media

Sources breakdown

10 Blogs

50 Forums

~ 37 k Websites

~ 235 k Instagram

100 Facebook

– Video

~ 98 k Reviews

~ 176 k Twitter

~ 535 k TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	58107
Negative	68083
Total	1081402

Source	Reach
Webpages	134657
Social Media	411803
Total	1081402

Source	Reach
Blogs	10
Forums	50
Websites	36564
Instagram	235459
Facebook	100
Video	–
Reviews	98033
Twitter	176244
TikTok	534922

01/13 – 02/11

Zalando

516 Total

22 Positive

26 Negative

5%Up

27%Down

Sources breakdown

2 Blogs

3 Forums

147 Websites

60 Instagram

1 Facebook

– Video

17 Reviews

230 Twitter

56 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.