ZARA social media metrics - SentiCharts by SentiOne

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ZARA

Fashion

#17

1 928

4 446

0.39

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12/22 – 01/20

ZARA

Shows the number of mentions a topic has received over time.

Date	Mentions
Dec 22, 2025	170
Dec 23, 2025	268
Dec 24, 2025	228
Dec 25, 2025	188
Dec 26, 2025	172
Dec 27, 2025	200
Dec 28, 2025	172
Dec 29, 2025	189
Dec 30, 2025	200
Dec 31, 2025	170
Jan 1, 2026	219
Jan 2, 2026	189
Jan 3, 2026	157
Jan 4, 2026	181
Jan 5, 2026	186
Jan 6, 2026	227
Jan 7, 2026	198
Jan 8, 2026	187
Jan 9, 2026	223
Jan 10, 2026	238
Jan 11, 2026	214
Jan 12, 2026	207
Jan 13, 2026	203
Jan 14, 2026	170
Jan 15, 2026	208
Jan 16, 2026	158
Jan 17, 2026	164
Jan 18, 2026	153
Jan 19, 2026	207
Jan 20, 2026	12

12/22 – 01/20

ZARA

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	163	3.67%
negative	251	5.65%
neutral	4032	90.69%
total	4446	100%

12/22 – 01/20

ZARA

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	47	0.83%
Forums	116	2.05%
Websites	1171	20.7%
Instagram	1708	30.19%
Facebook	306	5.41%
Reviews	3	0.05%
Twitter	1862	32.91%
TikTok	445	7.86%

12/22 – 01/20

ZARA

Poor. The result is 0.39.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.39

12/22 – 01/20

ZARA

12/22 – 01/20

ZARA

~ 15 m Total

~ 496 k Positive

~ 393 k Negative

~ 2 m Webpages

~ 9 m Social Media

Sources breakdown

~ 305 k Blogs

~ 11 k Forums

~ 1 m Websites

~ 3 m Instagram

~ 113 k Facebook

– Video

~ 10 k Reviews

~ 6 m Twitter

~ 4 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	495703
Negative	392820
Total	15139727

Source	Reach
Webpages	1759852
Social Media	9135320
Total	15139727

Source	Reach
Blogs	305020
Forums	10604
Websites	1434228
Instagram	3265678
Facebook	112583
Video	–
Reviews	10000
Twitter	5757059
TikTok	4244021

12/22 – 01/20

ZARA

~ 6 k Total

163 Positive

251 Negative

10%Down

29%Down

18%Up

Sources breakdown

47 Blogs

116 Forums

~ 1 k Websites

~ 2 k Instagram

306 Facebook

– Video

3 Reviews

~ 2 k Twitter

445 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.