H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#19

2 789

6 429

0.37

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06/19 – 07/18

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Jun 19, 2025	447
Jun 20, 2025	483
Jun 21, 2025	443
Jun 22, 2025	380
Jun 23, 2025	519
Jun 24, 2025	463
Jun 25, 2025	299
Jun 26, 2025	462
Jun 27, 2025	256
Jun 28, 2025	210
Jun 29, 2025	209
Jun 30, 2025	257
Jul 1, 2025	336
Jul 2, 2025	279
Jul 3, 2025	311
Jul 4, 2025	260
Jul 5, 2025	186
Jul 6, 2025	213
Jul 7, 2025	297
Jul 8, 2025	316
Jul 9, 2025	249
Jul 10, 2025	279
Jul 11, 2025	306
Jul 12, 2025	214
Jul 13, 2025	230
Jul 14, 2025	261
Jul 15, 2025	351
Jul 16, 2025	266
Jul 17, 2025	263
Jul 18, 2025	24

06/19 – 07/18

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	210	3.27%
negative	354	5.51%
neutral	5865	91.23%
total	6429	100%

06/19 – 07/18

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	101	1.11%
Forums	266	2.93%
Websites	2613	28.81%
Instagram	1422	15.68%
Facebook	132	1.46%
Video	2	0.02%
Reviews	24	0.26%
Twitter	4302	47.44%
TikTok	207	2.28%

06/19 – 07/18

H&M

Poor. The result is 0.37.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.37

06/19 – 07/18

H&M

06/19 – 07/18

H&M

~ 53 m Total

~ 170 k Positive

~ 167 k Negative

~ 2 m Webpages

~ 51 m Social Media

Sources breakdown

~ 20 k Blogs

~ 18 k Forums

~ 1 m Websites

~ 7 m Instagram

~ 106 k Facebook

10 Video

~ 131 k Reviews

~ 44 m Twitter

~ 1 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	170039
Negative	167213
Total	53398715

Source	Reach
Webpages	1618781
Social Media	50748800
Total	53398715

Source	Reach
Blogs	20241
Forums	17591
Websites	1449482
Instagram	7117130
Facebook	106070
Video	10
Reviews	131467
Twitter	43525590
TikTok	1031141

06/19 – 07/18

H&M

~ 9 k Total

210 Positive

354 Negative

51%Down

13%Down

30%Down

Sources breakdown

101 Blogs

266 Forums

~ 3 k Websites

~ 1 k Instagram

132 Facebook

2 Video

24 Reviews

~ 4 k Twitter

207 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.