H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#16

3 641

8 256

0.35

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06/10 – 07/09

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Jun 10, 2025	290
Jun 11, 2025	561
Jun 12, 2025	567
Jun 13, 2025	518
Jun 14, 2025	496
Jun 15, 2025	465
Jun 16, 2025	434
Jun 17, 2025	565
Jun 18, 2025	540
Jun 19, 2025	574
Jun 20, 2025	481
Jun 21, 2025	442
Jun 22, 2025	380
Jun 23, 2025	518
Jun 24, 2025	462
Jun 25, 2025	296
Jun 26, 2025	462
Jun 27, 2025	254
Jun 28, 2025	210
Jun 29, 2025	208
Jun 30, 2025	252
Jul 1, 2025	334
Jul 2, 2025	276
Jul 3, 2025	300
Jul 4, 2025	256
Jul 5, 2025	181
Jul 6, 2025	203
Jul 7, 2025	284
Jul 8, 2025	303
Jul 9, 2025	42

06/10 – 07/09

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	216	2.62%
negative	397	4.81%
neutral	7643	92.58%
total	8256	100%

06/10 – 07/09

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	99	0.89%
Forums	246	2.21%
Websites	2864	25.68%
Instagram	1342	12.03%
Facebook	145	1.3%
Video	2	0.02%
Reviews	27	0.24%
Twitter	6152	55.16%
TikTok	277	2.48%

06/10 – 07/09

H&M

Poor. The result is 0.35.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.35

06/10 – 07/09

H&M

06/10 – 07/09

H&M

~ 53 m Total

~ 169 k Positive

~ 208 k Negative

~ 2 m Webpages

~ 47 m Social Media

Sources breakdown

~ 31 k Blogs

~ 16 k Forums

~ 2 m Websites

~ 7 m Instagram

~ 142 k Facebook

10 Video

~ 159 k Reviews

~ 40 m Twitter

~ 4 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	168678
Negative	207624
Total	52730583

Source	Reach
Webpages	1915845
Social Media	47283129
Total	52730583

Source	Reach
Blogs	30628
Forums	16447
Websites	1709376
Instagram	6807330
Facebook	142086
Video	10
Reviews	159394
Twitter	40333703
TikTok	3531616

06/10 – 07/09

H&M

~ 11 k Total

216 Positive

397 Negative

27%Down

24%Down

12%Down

Sources breakdown

99 Blogs

246 Forums

~ 3 k Websites

~ 1 k Instagram

145 Facebook

2 Video

27 Reviews

~ 6 k Twitter

277 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.