H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#30

1 394

3 250

0.42

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10/28 – 11/26

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Oct 28, 2025	135
Oct 29, 2025	242
Oct 30, 2025	252
Oct 31, 2025	241
Nov 1, 2025	141
Nov 2, 2025	120
Nov 3, 2025	210
Nov 4, 2025	249
Nov 5, 2025	293
Nov 6, 2025	277
Nov 7, 2025	266
Nov 8, 2025	197
Nov 9, 2025	173
Nov 10, 2025	292
Nov 11, 2025	321
Nov 12, 2025	259
Nov 13, 2025	276
Nov 14, 2025	224
Nov 15, 2025	168
Nov 16, 2025	136
Nov 17, 2025	239
Nov 18, 2025	206
Nov 19, 2025	232
Nov 20, 2025	316
Nov 21, 2025	249
Nov 22, 2025	143
Nov 23, 2025	127
Nov 24, 2025	162
Nov 25, 2025	135
Nov 26, 2025	27

10/28 – 11/26

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	146	4.49%
negative	203	6.25%
neutral	2901	89.26%
total	3250	100%

10/28 – 11/26

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	116	1.84%
Forums	272	4.31%
Websites	2996	47.5%
Instagram	948	15.03%
Facebook	155	2.46%
Reviews	19	0.3%
Twitter	1596	25.3%
TikTok	206	3.27%

10/28 – 11/26

H&M

Mediocre. The result is 0.42.
You can do better. Analyse your mentions and improve your brand perception.

Shows the ratio of positive to negative statements in a given time period.

BHI
0.42

10/28 – 11/26

H&M

10/28 – 11/26

H&M

~ 19 m Total

~ 524 k Positive

~ 187 k Negative

~ 10 m Webpages

~ 4 m Social Media

Sources breakdown

~ 148 k Blogs

~ 18 k Forums

~ 10 m Websites

~ 2 m Instagram

~ 153 k Facebook

– Video

~ 86 k Reviews

~ 2 m Twitter

~ 5 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	524053
Negative	187289
Total	19385360

Source	Reach
Webpages	10341870
Social Media	4474400
Total	19385360

Source	Reach
Blogs	148064
Forums	17542
Websites	10090683
Instagram	2160829
Facebook	152989
Video	–
Reviews	85581
Twitter	2160582
TikTok	4569090

10/28 – 11/26

H&M

~ 6 k Total

146 Positive

203 Negative

5%Up

3%Down

5%Down

Sources breakdown

116 Blogs

272 Forums

~ 3 k Websites

948 Instagram

155 Facebook

– Video

19 Reviews

~ 2 k Twitter

206 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.