H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#29

1 116

2 754

0.38

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11/21 – 12/20

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Nov 21, 2025	199
Nov 22, 2025	145
Nov 23, 2025	134
Nov 24, 2025	186
Nov 25, 2025	158
Nov 26, 2025	210
Nov 27, 2025	171
Nov 28, 2025	199
Nov 29, 2025	113
Nov 30, 2025	104
Dec 1, 2025	190
Dec 2, 2025	196
Dec 3, 2025	199
Dec 4, 2025	202
Dec 5, 2025	160
Dec 6, 2025	128
Dec 7, 2025	124
Dec 8, 2025	223
Dec 9, 2025	284
Dec 10, 2025	298
Dec 11, 2025	281
Dec 12, 2025	217
Dec 13, 2025	129
Dec 14, 2025	129
Dec 15, 2025	197
Dec 16, 2025	156
Dec 17, 2025	168
Dec 18, 2025	180
Dec 19, 2025	244
Dec 20, 2025	8

11/21 – 12/20

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	131	4.76%
negative	218	7.92%
neutral	2405	87.33%
total	2754	100%

11/21 – 12/20

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	98	1.84%
Forums	264	4.95%
Websites	2531	47.47%
Instagram	875	16.41%
Facebook	158	2.96%
Reviews	21	0.39%
Twitter	1192	22.36%
TikTok	193	3.62%

11/21 – 12/20

H&M

Poor. The result is 0.38.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.38

11/21 – 12/20

H&M

11/21 – 12/20

H&M

~ 14 m Total

~ 589 k Positive

~ 5 m Negative

~ 2 m Webpages

~ 9 m Social Media

Sources breakdown

~ 148 k Blogs

~ 19 k Forums

~ 2 m Websites

~ 5 m Instagram

~ 163 k Facebook

– Video

~ 133 k Reviews

~ 4 m Twitter

~ 2 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	588642
Negative	4720564
Total	14012377

Source	Reach
Webpages	2432057
Social Media	9486711
Total	14012377

Source	Reach
Blogs	148220
Forums	18993
Websites	2132107
Instagram	5448714
Facebook	163175
Video	–
Reviews	132737
Twitter	3874822
TikTok	2093609

11/21 – 12/20

H&M

~ 5 k Total

131 Positive

218 Negative

26%Down

18%Down

6%Down

Sources breakdown

98 Blogs

264 Forums

~ 3 k Websites

875 Instagram

158 Facebook

– Video

21 Reviews

~ 1 k Twitter

193 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.