H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#11

3 552

8 097

0.38

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12/22 – 01/20

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Dec 22, 2024	216
Dec 23, 2024	361
Dec 24, 2024	361
Dec 25, 2024	266
Dec 26, 2024	324
Dec 27, 2024	293
Dec 28, 2024	311
Dec 29, 2024	292
Dec 30, 2024	405
Dec 31, 2024	304
Jan 1, 2025	333
Jan 2, 2025	345
Jan 3, 2025	456
Jan 4, 2025	326
Jan 5, 2025	325
Jan 6, 2025	384
Jan 7, 2025	387
Jan 8, 2025	330
Jan 9, 2025	471
Jan 10, 2025	355
Jan 11, 2025	276
Jan 12, 2025	241
Jan 13, 2025	328
Jan 14, 2025	341
Jan 15, 2025	445
Jan 16, 2025	398
Jan 17, 2025	424
Jan 18, 2025	352
Jan 19, 2025	519
Jan 20, 2025	29

12/22 – 01/20

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	249	3.08%
negative	414	5.11%
neutral	7434	91.81%
total	8097	100%

12/22 – 01/20

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	54	0.53%
Forums	390	3.82%
Websites	2097	20.56%
Instagram	1540	15.1%
Facebook	386	3.79%
Reviews	31	0.3%
Twitter	5260	51.58%
TikTok	440	4.31%

12/22 – 01/20

H&M

Poor. The result is 0.38.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.38

12/22 – 01/20

H&M

12/22 – 01/20

H&M

~ 111 m Total

~ 2 m Positive

~ 5 m Negative

~ 10 m Webpages

~ 87 m Social Media

Sources breakdown

~ 24 k Blogs

~ 31 k Forums

~ 10 m Websites

~ 9 m Instagram

~ 265 k Facebook

– Video

~ 129 k Reviews

~ 78 m Twitter

~ 13 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	1626997
Negative	5328661
Total	110974979

Source	Reach
Webpages	10236094
Social Media	87490496
Total	110974979

Source	Reach
Blogs	24085
Forums	31228
Websites	10052249
Instagram	8832414
Facebook	265024
Video	–
Reviews	128532
Twitter	78393058
TikTok	13248389

12/22 – 01/20

H&M

~ 10 k Total

249 Positive

414 Negative

14%Down

7%Up

13%Down

Sources breakdown

54 Blogs

390 Forums

~ 2 k Websites

~ 2 k Instagram

386 Facebook

– Video

31 Reviews

~ 5 k Twitter

440 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.