H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#28

1 316

3 015

0.47

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10/07 – 11/05

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Oct 7, 2025	117
Oct 8, 2025	206
Oct 9, 2025	214
Oct 10, 2025	200
Oct 11, 2025	140
Oct 12, 2025	120
Oct 13, 2025	203
Oct 14, 2025	225
Oct 15, 2025	225
Oct 16, 2025	256
Oct 17, 2025	225
Oct 18, 2025	146
Oct 19, 2025	148
Oct 20, 2025	239
Oct 21, 2025	201
Oct 22, 2025	172
Oct 23, 2025	258
Oct 24, 2025	249
Oct 25, 2025	161
Oct 26, 2025	157
Oct 27, 2025	190
Oct 28, 2025	156
Oct 29, 2025	231
Oct 30, 2025	241
Oct 31, 2025	228
Nov 1, 2025	127
Nov 2, 2025	106
Nov 3, 2025	188
Nov 4, 2025	209
Nov 5, 2025	27

10/07 – 11/05

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	159	5.27%
negative	181	6%
neutral	2675	88.72%
total	3015	100%

10/07 – 11/05

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	109	1.96%
Forums	292	5.25%
Websites	2487	44.69%
Instagram	1009	18.13%
Facebook	168	3.02%
Reviews	30	0.54%
Twitter	1328	23.86%
TikTok	142	2.55%

10/07 – 11/05

H&M

Mediocre. The result is 0.47.
You can do better. Analyse your mentions and improve your brand perception.

Shows the ratio of positive to negative statements in a given time period.

BHI
0.47

10/07 – 11/05

H&M

10/07 – 11/05

H&M

~ 24 m Total

~ 128 k Positive

~ 91 k Negative

~ 18 m Webpages

~ 4 m Social Media

Sources breakdown

~ 66 k Blogs

~ 20 k Forums

~ 18 m Websites

~ 2 m Instagram

~ 379 k Facebook

– Video

~ 121 k Reviews

~ 1 m Twitter

~ 2 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	128215
Negative	91415
Total	24205957

Source	Reach
Webpages	17783127
Social Media	4135216
Total	24205957

Source	Reach
Blogs	65690
Forums	19795
Websites	17576238
Instagram	2431593
Facebook	378923
Video	–
Reviews	121404
Twitter	1324700
TikTok	2287614

10/07 – 11/05

H&M

~ 6 k Total

159 Positive

181 Negative

48%Down

42%Down

73%Down

Sources breakdown

109 Blogs

292 Forums

~ 2 k Websites

~ 1 k Instagram

168 Facebook

– Video

30 Reviews

~ 1 k Twitter

142 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.