H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#18

3 845

8 270

0.60

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10/22 – 11/20

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Oct 22, 2024	329
Oct 23, 2024	385
Oct 24, 2024	435
Oct 25, 2024	359
Oct 26, 2024	292
Oct 27, 2024	301
Oct 28, 2024	433
Oct 29, 2024	411
Oct 30, 2024	464
Oct 31, 2024	448
Nov 1, 2024	398
Nov 2, 2024	329
Nov 3, 2024	352
Nov 4, 2024	450
Nov 5, 2024	415
Nov 6, 2024	355
Nov 7, 2024	368
Nov 8, 2024	493
Nov 9, 2024	348
Nov 10, 2024	446
Nov 11, 2024	465
Nov 12, 2024	400
Nov 13, 2024	377
Nov 14, 2024	487
Nov 15, 2024	377
Nov 16, 2024	313
Nov 17, 2024	281
Nov 18, 2024	343
Nov 19, 2024	383
Nov 20, 2024	40

10/22 – 11/20

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	574	6.94%
negative	385	4.66%
neutral	7311	88.4%
total	8270	100%

10/22 – 11/20

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	41	0.36%
Forums	361	3.2%
Websites	3031	26.88%
Instagram	1759	15.6%
Facebook	377	3.34%
Reviews	30	0.27%
Twitter	4768	42.28%
TikTok	910	8.07%

10/22 – 11/20

H&M

Good. The result is 0.60.
Keep up the good work! The opinions about your brand are quite nice.

Shows the ratio of positive to negative statements in a given time period.

BHI
0.60

10/22 – 11/20

H&M

10/22 – 11/20

H&M

~ 104 m Total

~ 2 m Positive

~ 457 k Negative

~ 4 m Webpages

~ 85 m Social Media

Sources breakdown

~ 9 k Blogs

~ 28 k Forums

~ 4 m Websites

~ 9 m Instagram

~ 274 k Facebook

– Video

~ 175 k Reviews

~ 76 m Twitter

~ 15 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	2302438
Negative	456783
Total	104317725

Source	Reach
Webpages	3908322
Social Media	85447865
Total	104317725

Source	Reach
Blogs	9259
Forums	27723
Websites	3696077
Instagram	9154694
Facebook	273776
Video	–
Reviews	175263
Twitter	76019395
TikTok	14961538

10/22 – 11/20

H&M

~ 11 k Total

574 Positive

385 Negative

9%Up

161%Down

7%Down

Sources breakdown

41 Blogs

361 Forums

~ 3 k Websites

~ 2 k Instagram

377 Facebook

– Video

30 Reviews

~ 5 k Twitter

910 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.