H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#22

2 015

4 601

0.43

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09/15 – 10/14

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Sep 15, 2025	236
Sep 16, 2025	260
Sep 17, 2025	483
Sep 18, 2025	418
Sep 19, 2025	500
Sep 20, 2025	276
Sep 21, 2025	246
Sep 22, 2025	269
Sep 23, 2025	372
Sep 24, 2025	296
Sep 25, 2025	370
Sep 26, 2025	262
Sep 27, 2025	191
Sep 28, 2025	205
Sep 29, 2025	259
Sep 30, 2025	278
Oct 1, 2025	240
Oct 2, 2025	275
Oct 3, 2025	167
Oct 4, 2025	115
Oct 5, 2025	111
Oct 6, 2025	214
Oct 7, 2025	183
Oct 8, 2025	195
Oct 9, 2025	196
Oct 10, 2025	184
Oct 11, 2025	127
Oct 12, 2025	103
Oct 13, 2025	164
Oct 14, 2025	20

09/15 – 10/14

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	193	4.19%
negative	255	5.54%
neutral	4153	90.26%
total	4601	100%

09/15 – 10/14

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	70	0.97%
Forums	283	3.92%
Websites	2589	35.88%
Instagram	1159	16.06%
Facebook	168	2.33%
Video	1	0.01%
Reviews	29	0.4%
Twitter	2614	36.23%
TikTok	302	4.19%

09/15 – 10/14

H&M

Mediocre. The result is 0.43.
You can do better. Analyse your mentions and improve your brand perception.

Shows the ratio of positive to negative statements in a given time period.

BHI
0.43

09/15 – 10/14

H&M

09/15 – 10/14

H&M

~ 19 m Total

~ 210 k Positive

~ 137 k Negative

~ 7 m Webpages

~ 5 m Social Media

Sources breakdown

~ 36 k Blogs

~ 20 k Forums

~ 7 m Websites

~ 3 m Instagram

~ 472 k Facebook

10 Video

~ 162 k Reviews

~ 2 m Twitter

~ 6 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	210278
Negative	137318
Total	18955285

Source	Reach
Webpages	7479957
Social Media	5041909
Total	18955285

Source	Reach
Blogs	36477
Forums	19835
Websites	7261889
Instagram	2655574
Facebook	471534
Video	10
Reviews	161756
Twitter	1914791
TikTok	6433428

09/15 – 10/14

H&M

~ 7 k Total

193 Positive

255 Negative

1%Up

18%Down

20%Down

Sources breakdown

70 Blogs

283 Forums

~ 3 k Websites

~ 1 k Instagram

168 Facebook

1 Video

29 Reviews

~ 3 k Twitter

302 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.