H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#29

1 192

3 196

0.31

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12/24 – 01/22

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Dec 24, 2025	105
Dec 25, 2025	143
Dec 26, 2025	161
Dec 27, 2025	141
Dec 28, 2025	139
Dec 29, 2025	192
Dec 30, 2025	218
Dec 31, 2025	163
Jan 1, 2026	124
Jan 2, 2026	248
Jan 3, 2026	171
Jan 4, 2026	120
Jan 5, 2026	169
Jan 6, 2026	199
Jan 7, 2026	150
Jan 8, 2026	171
Jan 9, 2026	235
Jan 10, 2026	151
Jan 11, 2026	139
Jan 12, 2026	174
Jan 13, 2026	196
Jan 14, 2026	160
Jan 15, 2026	212
Jan 16, 2026	169
Jan 17, 2026	139
Jan 18, 2026	120
Jan 19, 2026	175
Jan 20, 2026	182
Jan 21, 2026	190
Jan 22, 2026	26

12/24 – 01/22

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	141	4.41%
negative	318	9.95%
neutral	2737	85.64%
total	3196	100%

12/24 – 01/22

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	64	1.31%
Forums	298	6.1%
Websites	1727	35.37%
Instagram	573	11.74%
Facebook	159	3.26%
Reviews	15	0.31%
Twitter	1885	38.61%
TikTok	161	3.3%

12/24 – 01/22

H&M

Poor. The result is 0.31.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.31

12/24 – 01/22

H&M

12/24 – 01/22

H&M

~ 12 m Total

~ 189 k Positive

~ 545 k Negative

~ 1 m Webpages

~ 10 m Social Media

Sources breakdown

~ 358 k Blogs

~ 27 k Forums

~ 953 k Websites

~ 512 k Instagram

~ 179 k Facebook

– Video

~ 63 k Reviews

~ 9 m Twitter

~ 1 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	188547
Negative	544798
Total	12419300

Source	Reach
Webpages	1401430
Social Media	9678966
Total	12419300

Source	Reach
Blogs	358163
Forums	27233
Websites	953311
Instagram	511854
Facebook	178941
Video	–
Reviews	62723
Twitter	8988171
TikTok	1338904

12/24 – 01/22

H&M

~ 5 k Total

141 Positive

318 Negative

13%Down

2%Down

28%Up

Sources breakdown

64 Blogs

298 Forums

~ 2 k Websites

573 Instagram

159 Facebook

– Video

15 Reviews

~ 2 k Twitter

161 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.