H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#31

1 081

2 807

0.34

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11/28 – 12/27

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Nov 28, 2025	164
Nov 29, 2025	114
Nov 30, 2025	105
Dec 1, 2025	190
Dec 2, 2025	197
Dec 3, 2025	200
Dec 4, 2025	203
Dec 5, 2025	160
Dec 6, 2025	129
Dec 7, 2025	124
Dec 8, 2025	226
Dec 9, 2025	288
Dec 10, 2025	301
Dec 11, 2025	285
Dec 12, 2025	217
Dec 13, 2025	130
Dec 14, 2025	135
Dec 15, 2025	202
Dec 16, 2025	164
Dec 17, 2025	180
Dec 18, 2025	201
Dec 19, 2025	268
Dec 20, 2025	148
Dec 21, 2025	130
Dec 22, 2025	159
Dec 23, 2025	190
Dec 24, 2025	173
Dec 25, 2025	134
Dec 26, 2025	143
Dec 27, 2025	4

11/28 – 12/27

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	132	4.7%
negative	259	9.23%
neutral	2416	86.07%
total	2807	100%

11/28 – 12/27

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	81	1.54%
Forums	292	5.55%
Websites	2424	46.05%
Instagram	817	15.52%
Facebook	150	2.85%
Reviews	19	0.36%
Twitter	1299	24.68%
TikTok	182	3.46%

11/28 – 12/27

H&M

Poor. The result is 0.34.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.34

11/28 – 12/27

H&M

11/28 – 12/27

H&M

~ 16 m Total

~ 105 k Positive

~ 7 m Negative

~ 2 m Webpages

~ 12 m Social Media

Sources breakdown

~ 148 k Blogs

~ 23 k Forums

~ 2 m Websites

~ 7 m Instagram

~ 162 k Facebook

– Video

~ 122 k Reviews

~ 5 m Twitter

~ 2 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	105037
Negative	6938220
Total	15656214

Source	Reach
Webpages	1967133
Social Media	12105114
Total	15656214

Source	Reach
Blogs	147879
Forums	23262
Websites	1673820
Instagram	7370871
Facebook	161760
Video	–
Reviews	122172
Twitter	4572483
TikTok	1583967

11/28 – 12/27

H&M

~ 5 k Total

132 Positive

259 Negative

23%Down

8%Down

24%Up

Sources breakdown

81 Blogs

292 Forums

~ 2 k Websites

817 Instagram

150 Facebook

– Video

19 Reviews

~ 1 k Twitter

182 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.