H&M social media metrics - SentiCharts by SentiOne

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H&M

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#95

Fashion

4 598

10 258

0.35

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01/23 – 02/21

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Jan 23, 2025	250
Jan 24, 2025	275
Jan 25, 2025	329
Jan 26, 2025	217
Jan 27, 2025	290
Jan 28, 2025	432
Jan 29, 2025	556
Jan 30, 2025	563
Jan 31, 2025	362
Feb 1, 2025	345
Feb 2, 2025	481
Feb 3, 2025	545
Feb 4, 2025	598
Feb 5, 2025	606
Feb 6, 2025	616
Feb 7, 2025	526
Feb 8, 2025	393
Feb 9, 2025	429
Feb 10, 2025	537
Feb 11, 2025	504
Feb 12, 2025	603
Feb 13, 2025	611
Feb 14, 2025	634
Feb 15, 2025	421
Feb 16, 2025	338
Feb 17, 2025	492
Feb 18, 2025	497
Feb 19, 2025	454
Feb 20, 2025	478
Feb 21, 2025	42

01/23 – 02/21

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	230	2.24%
negative	431	4.2%
neutral	9597	93.56%
total	10258	100%

01/23 – 02/21

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	106	0.79%
Forums	334	2.49%
Websites	3158	23.53%
Instagram	1169	8.71%
Facebook	344	2.56%
Video	1	0.01%
Reviews	16	0.12%
Twitter	7780	57.96%
TikTok	516	3.84%

01/23 – 02/21

H&M

Poor. The result is 0.35.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.35

01/23 – 02/21

H&M

01/23 – 02/21

H&M

~ 112 m Total

~ 509 k Positive

~ 744 k Negative

~ 6 m Webpages

~ 97 m Social Media

Sources breakdown

~ 125 k Blogs

~ 26 k Forums

~ 6 m Websites

~ 4 m Instagram

~ 254 k Facebook

10 Video

~ 73 k Reviews

~ 92 m Twitter

~ 9 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	508765
Negative	744280
Total	112301721

Source	Reach
Webpages	6269985
Social Media	96925656
Total	112301721

Source	Reach
Blogs	124634
Forums	26386
Websites	6045927
Instagram	4177034
Facebook	254340
Video	10
Reviews	73038
Twitter	92494272
TikTok	9106089

01/23 – 02/21

H&M

~ 13 k Total

230 Positive

431 Negative

24%Up

13%Down

Sources breakdown

106 Blogs

334 Forums

~ 3 k Websites

~ 1 k Instagram

344 Facebook

1 Video

16 Reviews

~ 8 k Twitter

516 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.