H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#27

1 112

2 704

0.33

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01/27 – 02/25

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Jan 27, 2026	121
Jan 28, 2026	253
Jan 29, 2026	215
Jan 30, 2026	204
Jan 31, 2026	190
Feb 1, 2026	127
Feb 2, 2026	208
Feb 3, 2026	180
Feb 4, 2026	211
Feb 5, 2026	222
Feb 6, 2026	172
Feb 7, 2026	110
Feb 8, 2026	108
Feb 9, 2026	183
Feb 10, 2026	208
Feb 11, 2026	181
Feb 12, 2026	226
Feb 13, 2026	224
Feb 14, 2026	138
Feb 15, 2026	110
Feb 16, 2026	192
Feb 17, 2026	293
Feb 18, 2026	190
Feb 19, 2026	243
Feb 20, 2026	200
Feb 21, 2026	136
Feb 22, 2026	135
Feb 23, 2026	151
Feb 24, 2026	144
Feb 25, 2026	17

01/27 – 02/25

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	95	3.51%
negative	192	7.1%
neutral	2417	89.39%
total	2704	100%

01/27 – 02/25

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	59	1.11%
Forums	189	3.57%
Websites	2557	48.32%
Instagram	523	9.88%
Facebook	187	3.53%
Video	1	0.02%
Reviews	22	0.42%
Twitter	1602	30.27%
TikTok	152	2.87%

01/27 – 02/25

H&M

Poor. The result is 0.33.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.33

01/27 – 02/25

H&M

01/27 – 02/25

H&M

~ 29 m Total

~ 74 k Positive

~ 114 k Negative

~ 8 m Webpages

~ 19 m Social Media

Sources breakdown

~ 94 k Blogs

~ 16 k Forums

~ 8 m Websites

~ 2 m Instagram

~ 691 k Facebook

~ 40 k Video

~ 60 k Reviews

~ 17 m Twitter

~ 2 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	74279
Negative	114062
Total	29132429

Source	Reach
Webpages	8221236
Social Media	19180620
Total	29132429

Source	Reach
Blogs	93531
Forums	15754
Websites	8051885
Instagram	1851754
Facebook	690808
Video	40000
Reviews	60066
Twitter	16598058
TikTok	1733750

01/27 – 02/25

H&M

~ 5 k Total

95 Positive

192 Negative

3%Down

55%Down

61%Down

Sources breakdown

59 Blogs

189 Forums

~ 3 k Websites

523 Instagram

187 Facebook

1 Video

22 Reviews

~ 2 k Twitter

152 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.