H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#20

2 251

5 191

0.42

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09/08 – 10/07

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Sep 8, 2025	307
Sep 9, 2025	286
Sep 10, 2025	283
Sep 11, 2025	354
Sep 12, 2025	270
Sep 13, 2025	232
Sep 14, 2025	199
Sep 15, 2025	274
Sep 16, 2025	258
Sep 17, 2025	483
Sep 18, 2025	417
Sep 19, 2025	499
Sep 20, 2025	273
Sep 21, 2025	244
Sep 22, 2025	267
Sep 23, 2025	372
Sep 24, 2025	296
Sep 25, 2025	367
Sep 26, 2025	260
Sep 27, 2025	185
Sep 28, 2025	203
Sep 29, 2025	256
Sep 30, 2025	275
Oct 1, 2025	239
Oct 2, 2025	265
Oct 3, 2025	157
Oct 4, 2025	103
Oct 5, 2025	103
Oct 6, 2025	189
Oct 7, 2025	43

09/08 – 10/07

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	219	4.22%
negative	303	5.84%
neutral	4669	89.94%
total	5191	100%

09/08 – 10/07

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	84	1.06%
Forums	264	3.32%
Websites	2728	34.28%
Instagram	1168	14.68%
Facebook	136	1.71%
Video	1	0.01%
Reviews	30	0.38%
Twitter	3137	39.41%
TikTok	411	5.16%

09/08 – 10/07

H&M

Mediocre. The result is 0.42.
You can do better. Analyse your mentions and improve your brand perception.

Shows the ratio of positive to negative statements in a given time period.

BHI
0.42

09/08 – 10/07

H&M

09/08 – 10/07

H&M

~ 19 m Total

~ 305 k Positive

~ 138 k Negative

~ 5 m Webpages

~ 5 m Social Media

Sources breakdown

~ 43 k Blogs

~ 19 k Forums

~ 5 m Websites

~ 3 m Instagram

~ 262 k Facebook

10 Video

~ 195 k Reviews

~ 2 m Twitter

~ 8 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	304537
Negative	137619
Total	18614836

Source	Reach
Webpages	5267460
Social Media	5355339
Total	18614836

Source	Reach
Blogs	43202
Forums	18637
Websites	5010939
Instagram	2727145
Facebook	261518
Video	10
Reviews	194682
Twitter	2366666
TikTok	7992046

09/08 – 10/07

H&M

~ 8 k Total

219 Positive

303 Negative

16%Up

3%Down

2%Down

Sources breakdown

84 Blogs

264 Forums

~ 3 k Websites

~ 1 k Instagram

136 Facebook

1 Video

30 Reviews

~ 3 k Twitter

411 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.