H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#26

2 118

4 945

0.37

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07/12 – 08/10

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Jul 12, 2025	199
Jul 13, 2025	238
Jul 14, 2025	271
Jul 15, 2025	366
Jul 16, 2025	294
Jul 17, 2025	308
Jul 18, 2025	242
Jul 19, 2025	270
Jul 20, 2025	167
Jul 21, 2025	248
Jul 22, 2025	277
Jul 23, 2025	254
Jul 24, 2025	354
Jul 25, 2025	272
Jul 26, 2025	186
Jul 27, 2025	197
Jul 28, 2025	260
Jul 29, 2025	292
Jul 30, 2025	255
Jul 31, 2025	322
Aug 1, 2025	250
Aug 2, 2025	199
Aug 3, 2025	184
Aug 4, 2025	255
Aug 5, 2025	242
Aug 6, 2025	255
Aug 7, 2025	285
Aug 8, 2025	209
Aug 9, 2025	179
Aug 10, 2025	14

07/12 – 08/10

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	176	3.56%
negative	295	5.97%
neutral	4474	90.48%
total	4945	100%

07/12 – 08/10

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	92	1.25%
Forums	247	3.36%
Websites	2386	32.49%
Instagram	1184	16.12%
Facebook	131	1.78%
Reviews	23	0.31%
Twitter	3048	41.5%
TikTok	233	3.17%

07/12 – 08/10

H&M

Poor. The result is 0.37.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.37

07/12 – 08/10

H&M

07/12 – 08/10

H&M

~ 18 m Total

~ 521 k Positive

~ 485 k Negative

~ 4 m Webpages

~ 12 m Social Media

Sources breakdown

~ 31 k Blogs

~ 17 k Forums

~ 4 m Websites

~ 7 m Instagram

~ 81 k Facebook

– Video

~ 169 k Reviews

~ 5 m Twitter

~ 2 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	521351
Negative	485273
Total	18299653

Source	Reach
Webpages	4291112
Social Media	12332431
Total	18299653

Source	Reach
Blogs	30923
Forums	17069
Websites	4073771
Instagram	7255130
Facebook	81491
Video	–
Reviews	169349
Twitter	4995810
TikTok	1676110

07/12 – 08/10

H&M

~ 7 k Total

176 Positive

295 Negative

46%Down

26%Down

42%Down

Sources breakdown

92 Blogs

247 Forums

~ 2 k Websites

~ 1 k Instagram

131 Facebook

– Video

23 Reviews

~ 3 k Twitter

233 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.