H&M social media metrics - SentiCharts by SentiOne

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H&M

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#88

Fashion

#10

5 260

11 857

0.34

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04/09 – 05/08

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Apr 9, 2025	488
Apr 10, 2025	772
Apr 11, 2025	588
Apr 12, 2025	508
Apr 13, 2025	511
Apr 14, 2025	656
Apr 15, 2025	597
Apr 16, 2025	571
Apr 17, 2025	664
Apr 18, 2025	503
Apr 19, 2025	276
Apr 20, 2025	310
Apr 21, 2025	433
Apr 22, 2025	410
Apr 23, 2025	404
Apr 24, 2025	490
Apr 25, 2025	465
Apr 26, 2025	462
Apr 27, 2025	276
Apr 28, 2025	470
Apr 29, 2025	504
Apr 30, 2025	491
May 1, 2025	551
May 2, 2025	526
May 3, 2025	439
May 4, 2025	450
May 5, 2025	487
May 6, 2025	538
May 7, 2025	545
May 8, 2025	65

04/09 – 05/08

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	277	2.34%
negative	538	4.54%
neutral	11042	93.13%
total	11857	100%

04/09 – 05/08

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	78	0.54%
Forums	289	2%
Websites	2554	17.67%
Instagram	1438	9.95%
Facebook	351	2.43%
Reviews	20	0.14%
Twitter	8959	62%
TikTok	761	5.27%

04/09 – 05/08

H&M

Poor. The result is 0.34.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.34

04/09 – 05/08

H&M

04/09 – 05/08

H&M

~ 345 m Total

~ 5 m Positive

~ 3 m Negative

~ 4 m Webpages

~ 332 m Social Media

Sources breakdown

~ 21 k Blogs

~ 22 k Forums

~ 4 m Websites

~ 7 m Instagram

~ 334 k Facebook

– Video

~ 122 k Reviews

~ 324 m Twitter

~ 9 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	4670675
Negative	2752683
Total	344618414

Source	Reach
Webpages	3787457
Social Media	331964916
Total	344618414

Source	Reach
Blogs	20626
Forums	22456
Websites	3622017
Instagram	7479830
Facebook	333735
Video	–
Reviews	122358
Twitter	324151351
TikTok	8866041

04/09 – 05/08

H&M

~ 14 k Total

277 Positive

538 Negative

14%Down

8%Down

19%Up

Sources breakdown

78 Blogs

289 Forums

~ 3 k Websites

~ 1 k Instagram

351 Facebook

– Video

20 Reviews

~ 9 k Twitter

761 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.