H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#15

4 080

9 264

0.35

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06/01 – 06/30

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Jun 1, 2025	331
Jun 2, 2025	500
Jun 3, 2025	443
Jun 4, 2025	430
Jun 5, 2025	470
Jun 6, 2025	371
Jun 7, 2025	271
Jun 8, 2025	310
Jun 9, 2025	398
Jun 10, 2025	326
Jun 11, 2025	560
Jun 12, 2025	566
Jun 13, 2025	518
Jun 14, 2025	495
Jun 15, 2025	461
Jun 16, 2025	433
Jun 17, 2025	562
Jun 18, 2025	533
Jun 19, 2025	571
Jun 20, 2025	479
Jun 21, 2025	441
Jun 22, 2025	376
Jun 23, 2025	509
Jun 24, 2025	453
Jun 25, 2025	292
Jun 26, 2025	441
Jun 27, 2025	244
Jun 28, 2025	202
Jun 29, 2025	194
Jun 30, 2025	24

06/01 – 06/30

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	245	2.64%
negative	450	4.86%
neutral	8569	92.5%
total	9264	100%

06/01 – 06/30

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	90	0.74%
Forums	275	2.25%
Websites	2912	23.86%
Instagram	1250	10.24%
Facebook	177	1.45%
Video	2	0.02%
Reviews	32	0.26%
Twitter	7100	58.18%
TikTok	366	3%

06/01 – 06/30

H&M

Poor. The result is 0.35.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.35

06/01 – 06/30

H&M

06/01 – 06/30

H&M

~ 52 m Total

~ 453 k Positive

~ 227 k Negative

~ 3 m Webpages

~ 46 m Social Media

Sources breakdown

~ 27 k Blogs

~ 20 k Forums

~ 3 m Websites

~ 5 m Instagram

~ 180 k Facebook

10 Video

~ 204 k Reviews

~ 41 m Twitter

~ 2 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	453014
Negative	227007
Total	51824633

Source	Reach
Webpages	3225792
Social Media	46171569
Total	51824633

Source	Reach
Blogs	27005
Forums	19651
Websites	2975614
Instagram	5438430
Facebook	180297
Video	10
Reviews	203522
Twitter	40552832
TikTok	2427279

06/01 – 06/30

H&M

~ 12 k Total

245 Positive

450 Negative

22%Down

11%Down

7%Down

Sources breakdown

90 Blogs

275 Forums

~ 3 k Websites

~ 1 k Instagram

177 Facebook

2 Video

32 Reviews

~ 7 k Twitter

366 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.