H&M social media metrics - SentiCharts by SentiOne

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H&M

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#97

Fashion

#13

5 467

12 074

0.36

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05/02 – 05/31

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
May 2, 2025	465
May 3, 2025	447
May 4, 2025	471
May 5, 2025	500
May 6, 2025	564
May 7, 2025	611
May 8, 2025	561
May 9, 2025	325
May 10, 2025	382
May 11, 2025	458
May 12, 2025	502
May 13, 2025	523
May 14, 2025	635
May 15, 2025	616
May 16, 2025	541
May 17, 2025	470
May 18, 2025	505
May 19, 2025	598
May 20, 2025	580
May 21, 2025	540
May 22, 2025	660
May 23, 2025	450
May 24, 2025	398
May 25, 2025	472
May 26, 2025	487
May 27, 2025	525
May 28, 2025	493
May 29, 2025	506
May 30, 2025	449
May 31, 2025	22

05/02 – 05/31

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	264	2.19%
negative	468	3.88%
neutral	11342	93.94%
total	12074	100%

05/02 – 05/31

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	88	0.6%
Forums	330	2.24%
Websites	2632	17.84%
Instagram	1483	10.05%
Facebook	385	2.61%
Video	1	0.01%
Reviews	23	0.16%
Twitter	9264	62.78%
TikTok	550	3.73%

05/02 – 05/31

H&M

Poor. The result is 0.36.
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Shows the ratio of positive to negative statements in a given time period.

BHI
0.36

05/02 – 05/31

H&M

05/02 – 05/31

H&M

~ 129 m Total

~ 619 k Positive

~ 930 k Negative

~ 6 m Webpages

~ 113 m Social Media

Sources breakdown

~ 30 k Blogs

~ 26 k Forums

~ 6 m Websites

~ 4 m Instagram

~ 265 k Facebook

10 Video

~ 151 k Reviews

~ 109 m Twitter

~ 10 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	619487
Negative	930055
Total	129289289

Source	Reach
Webpages	5800028
Social Media	113058974
Total	129289289

Source	Reach
Blogs	29799
Forums	25862
Websites	5592880
Instagram	3582286
Facebook	265250
Video	10
Reviews	151487
Twitter	109211428
TikTok	10430294

05/02 – 05/31

H&M

~ 15 k Total

264 Positive

468 Negative

4%Down

5%Down

22%Down

Sources breakdown

88 Blogs

330 Forums

~ 3 k Websites

~ 1 k Instagram

385 Facebook

1 Video

23 Reviews

~ 9 k Twitter

550 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.