H&M social media metrics - SentiCharts by SentiOne

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H&M

Fashion

#23

1 894

4 404

0.43

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08/16 – 09/14

H&M

Shows the number of mentions a topic has received over time.

Date	Mentions
Aug 16, 2025	181
Aug 17, 2025	147
Aug 18, 2025	243
Aug 19, 2025	267
Aug 20, 2025	310
Aug 21, 2025	362
Aug 22, 2025	297
Aug 23, 2025	210
Aug 24, 2025	201
Aug 25, 2025	206
Aug 26, 2025	250
Aug 27, 2025	214
Aug 28, 2025	234
Aug 29, 2025	273
Aug 30, 2025	168
Aug 31, 2025	156
Sep 1, 2025	151
Sep 2, 2025	223
Sep 3, 2025	227
Sep 4, 2025	287
Sep 5, 2025	214
Sep 6, 2025	153
Sep 7, 2025	188
Sep 8, 2025	349
Sep 9, 2025	278
Sep 10, 2025	251
Sep 11, 2025	332
Sep 12, 2025	242
Sep 13, 2025	209
Sep 14, 2025	9

08/16 – 09/14

H&M

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	206	4.68%
negative	274	6.22%
neutral	3924	89.1%
total	4404	100%

08/16 – 09/14

H&M

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	71	1.04%
Forums	261	3.82%
Websites	2389	34.97%
Instagram	1086	15.9%
Facebook	127	1.86%
Video	1	0.01%
Reviews	28	0.41%
Twitter	2607	38.16%
TikTok	262	3.83%

08/16 – 09/14

H&M

Mediocre. The result is 0.43.
You can do better. Analyse your mentions and improve your brand perception.

Shows the ratio of positive to negative statements in a given time period.

BHI
0.43

08/16 – 09/14

H&M

08/16 – 09/14

H&M

~ 22 m Total

~ 598 k Positive

~ 685 k Negative

~ 7 m Webpages

~ 7 m Social Media

Sources breakdown

~ 23 k Blogs

~ 18 k Forums

~ 6 m Websites

~ 3 m Instagram

~ 80 k Facebook

10 Video

~ 161 k Reviews

~ 4 m Twitter

~ 8 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	598429
Negative	685165
Total	22293427

Source	Reach
Webpages	6663949
Social Media	7157296
Total	22293427

Source	Reach
Blogs	23289
Forums	17599
Websites	6462141
Instagram	2689852
Facebook	80020
Video	10
Reviews	160920
Twitter	4387414
TikTok	8472189

08/16 – 09/14

H&M

~ 7 k Total

206 Positive

274 Negative

7%Down

8%Up

17%Down

Sources breakdown

71 Blogs

261 Forums

~ 2 k Websites

~ 1 k Instagram

127 Facebook

1 Video

28 Reviews

~ 3 k Twitter

262 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.