Social listening glossary, social media terms and definitions

Despite social media being a huge part of all of our daily lives for more than a decade, the practice of extracting actionable insights from everyday users — social listening — is still a relatively recent phenomenon to many marketers. As with any recent discipline, it’s full of new terms and jargon which may seem daunting to a newcomer. Worry not! We prepared this reference glossary to explain and define all of the terms used in social listening. Armed with this knowledge, you’ll be able to talk shop with the best of them.

Terms and definitions

API: What is an API?
API stands for Application Programming Interface. APIs are used by programmers to connect different apps together. When an application has an API, it allows a program you write to interact with it through a set of defined instructions. In short, an API is a way for different applications to talk to each other.
Artificial Intelligence: What is artificial intelligence?
Artificial intelligence (AI) is an area of technology concerned with developing machines and algorithms that mimic certain abilities of the human brain, such as “learning” and “problem solving”. Key areas of AI research include speech recognition, learning, planning and problem solving.
Learn how AI helps businesses use their data.
Audience Analysis: What is an audience analysis?
Audience Analysis allows brands and researchers to gain a deeper understanding of their audience or related topics, which can be used to create better marketing strategies. Social media listening tools enable brand to perform much deeper research, verifying parameters like sentiments, demographics, reach, and related topics. This research can then be used to anticipate trends and accurately estimate customer expectations.
Learn how audience analysis can help you become a market leader.
Avatar: What is an avatar?
An avatar is a virtual representation of a person on the internet. Usually it is a photograph of a person, especially on social media like Facebook, Linkedin, Instagram or Twitter, but it may also be symbolic or drawn.
Big Data: What is big data?
Big data refers to large volumes of structured, semi-structured, and unstructured data collected from various sources, that can be used as learning sets in machine learning projects or other advanced analytics applications. It may include data from social media, which is a great source of customer insights used in marketing and business strategy.
Learn how to analyze big data.
Bio: What is a bio?
A bio is a short description of the person or brand used on social media. It should provide some basic information: who you are, where you work, what you do, your interests and how to get in touch with you.
Bitmoji: What is Bitmoji?
Bitmoji is an app which allows you to create a personalized avatar, which can be used in stickers on social media and various games.
Bitmoji official website is https://www.bitmoji.com.
Boolean Search: What is a Boolean search?
A Boolean search is a type of search which allows users to combine keywords and logic operators like AND, NOT and OR in order to get more detailed results. For example, searching for “dinner” AND “vegetarian” AND “recipe” will return results limited only to those which contain all of the given keywords. It is commonly used in social listening tools.
Brand Authority: What is brand authority?
Brand Authority is the common trust in a company’s expertise. This is what you achieve by sharing knowledge with your audience; the more valuable and credible content your representatives create, the more reliable your brand seems.
Learn how social listening can help to build your brand authority.
Brand Awareness: What is brand awareness?
Brand awareness is a brand’s presence in the common consciousness. It’s achieved when your brand is significantly recognisable within the industry. Keep in mind that the term does not imply whether a brand is perceived in a positive or negative fashion.
Learn how social listening can help increase brand awareness and why it’s important for client relationship management.
Brand Monitoring: What is brand monitoring?
Brand monitoring refers to collecting and analysing social media mentions that contain a brand’s name.
Brand Health: What is brand health?
Brand health measures how strong your brand is and how well it supports your business goals. Several factors are involved in evaluating a brand’s health: its overall awareness, reputation, equity, positioning, delivery, and others. Relevant metrics can be gathered through social listening, focus groups, surveys, or customer feedback.
Caption: What is a caption?
A caption is any text posted together with a photo on social media.
Clickbait: What is a clickbait?
A clickbait is content created specifically to attract traffic. Usually, it achieves this by featuring a controversial or shocking title which encourages more clicks.
Click-through rate (CTR): What is a click-through rate (CTR)?
A click-through rate (CTR) is a percentage of how many people who click on an ad after seeing it.
Communication Channels: What are communication channels?
Communication channels on the internet usually consist of a brand’s official website, blog, and social media profiles that are used to reach out to current and potential customers.
Be sure to match your message to specific communication channels and learn how social listening can help you choose your communication channels.
Community Management: What is community management?
Community management is an integral part of social media management. It refers to building relationships and engaging with the audience. A good community manager capitalizes on opportunities to build personal relationships with a brand’s customers, answers complaints, and networks with other brands and potential customers.
Competitive Analysis: What is a competitive analysis?
A competitive analysis is a comparison of a given brand’s competitors. It takes into account their strengths, weaknesses, positioning, and the product itself. It is a crucial part of any marketing plan.
Learn how to master business intelligence, why competitor analysis is one of the reasons for social listening, and also one of the social listening key objectives.
Consumer Insights: What are consumer insights?
Consumer insights are an interpretation of trends used by brands and business to get a deeper understanding about their customers’ expectations. By analysing data from customer feedback, consumer research, and quantitative data analytics, a team can provide recommendations, which may be used while designing new products or planning marketing campaigns.
Learn how consumer insights gathered via social listening can increase sales or improve your company blog.
Content Curation: What is content curation?
Content curation is the act of gathering and presenting digital content around specific topics. In contrast to content marketing, it does not include creating new content – it only means collecting existing resources.
Content Marketing: What is content marketing?
Content marketing is a marketing approach focused on creating and distributing original, relevant, valuable content in order to engage with a highly targeted audience segment. Content marketing often involves videos, blogs, infographics, guides, and ebooks.
Learn how to create online content workflow, why content marketing is important, and how to create engaging content.
Conversion: What is conversion?
Conversion is a metric showing if the particular goal of a campaign, landing page or registration form has been reached. It is usually calculated as a percentage of visitors who reached the desired stage of the funnel eg. filled in a form or clicked on a specific button.
Learn how to increase your sales conversion rate.
Cost per click (CPC): What is cost per click (CPC)?
Cost per click (CPC) – also known as pay per click (PPC) – is a metric referring to an online advertising model used to drive traffic to a website. It is also used to evaluate a campaign’s business effectiveness.
Cover Photo: What is a cover photo?
A cover photo is used as a background to a social media profile. On Facebook it is larger than a profile picture and placed above it. It’s often used to present a brand or a person briefly.
Crisis Monitoring: What is crisis monitoring?
Crisis monitoring is a set of actions performed in order to avoid a public image crisis, especially on social media. Using social listening tools enables brands to monitor potential crisis keywords and react early, before any actual damage can be done to its reputation.
Learn how to escape social media crisis via social monitoring, how social listening can help with managing crisis, and how no to lose money on social media.
Dark Social: What is dark social?
Dark social is a term used by marketers and SEO specialists to describe untraceable referral traffic. Such traffic doesn’t seem to have any specific source and it often results in gaps in traffic data and can lower overall social media effectiveness.
Dashboard: What is a dashboard?
A dashboard is a collection of specific widgets presenting real-time data on a single screen or website.
Learn how you can use online dashboards.
Demographics: What are the demographics?
Demographics are statistical data about a population or a particular group. Demographic studies are especially useful in marketing, as they allow brands to adjust their messaging and strategies to be more effective towards their desired audience.
Learn how social listening can help you discover your target group demographics.
Direct Message (DM): What is a direct message (DM)?
A direct message is a private form of communication between social profiles and its users, visible only to the sender and recipient. Nearly all social media platforms offer direct messaging.
Disappearing Content: What is disappearing content?
Disappearing content refers to content available only for a specific amount of time. This type of content was popularised by Snapchat and Instagram Stories.
Earned Media: What is earned media?
Earned media refers to publicity gained through means other than paid advertisement. In social media terms, earned media refers to a situation when a brand or profile is mentioned or written about.
Embedded Media: What are embedded media?
Embedded media refers to youtube videos, tweets, and other interactive types of content embedded within other content on a website.
Emoji: What is an emoji?
An emoji is a small image or icon used as an expression of emotion in social media posts or messages.
Employee Advocacy: What is employee advocacy?
Employee advocacy is the promotion of a company, a brand, a product, or a service by staff members, often on social media. It may also refer to showing “behind the scenes” content on personal accounts in order to create buzz and engagement.
Learn how you can utilize social listening to track opinions about your company as an employer.
Engagement: What is engagement?
Engagement refers to any action the audience takes to communicate with a brand on social media – comments, link clicks, shares et cetera.
Engagement Analysis: What is engagement analysis?
Engagement analysis measures social media interactions with brands by taking into account action such as shares, likes, or comments. While it’s useful in evaluating social media performance, it doesn’t have to correspond with sales results.
Engagement Rate: What is engagement rate?
Engagement rare measures the level of interaction with a piece of content, for instance, how many shares, likes and more was generated by a single blog post.
Facebook: What is Facebook?
Facebook is one of the biggest social networking platforms, where people can post their photos and links, and interact with brands and each other. Originally founded by Mark Zuckerberg as a networking site for college students in 2004.
Facebook official website is https://www.facebook.com.
Learn how to set up facebook business page.
Facebook Fan: Who is a Facebook fan?
A Facebook fan is a Facebook user who likes a fanpage. The number of fans used to be the key metric for social media evaluation, but due to multiple algorithm changes, nowadays it is considered a better practice to have fewer, more engaged fans.
Facebook Group: What is a Facebook group?
Facebook groups are community spaces on Facebook that allow users sharing common interests discuss them amongst one another. Groups can be public or private.
Facebook Live: What is Facebook Live?
Facebook Live is a live video broadcasting feature available on Facebook. It was implemented as a response to similar services on Twitter and YouTube.
Facebook Marketplace: What is Facebook Marketplace?
Facebook Marketplace allows users to buy and sell items online from other users. You can browse things to purchase by category or location.
Facebook Marketplace official website is https://www.facebook.com/marketplace/.
Facebook Notes: What are Facebook Notes?
Facebook Notes are a feature of Facebook Pages which allows adding long pieces of content, such as articles. It has a larger character limit than usual posts and additional HTML editing features.
Facebook Offers: What is Facebook Offers?
Facebook Offers is a feature which allows Facebook Pages to create special promotions and discounts for fans in order to drive sales.
Facebook Pixel: What is a Facebook Pixel?
A Facebook Pixel is a piece of code which can be installed on a website and used for ad targeting. It can be used to divide userbases into segments based on behaviour in order to maximize conversion.
Facebook Pixel official website is https://www.facebook.com/business/learn/facebook-ads-pixel.
Facebook Reach: What is Facebook Reach?
Facebook Reach is the number of unique users who see your content. It has a direct influence on other engagement metrics such as likes, comments and shares. Reach is divided into: post, page, organic, viral and paid.
Feed: What is a feed?
The feed is usually the main view of most social media sites. It displays content in chronological order, with new posts appearing at the top.
Follower: Who is a follower?
Followers are users subscribed to a social media profile.
FOMO: What is FOMO?
FOMO stands for Fear Of Missing Out, an expression to describe a type of social anxiety caused by the constant need to follow what others are doing, often fueled by social media.
Learn how to avoid FOMO.
Foursquare: What is Foursquare?
Foursquare is a local search and discovery app which lists restaurants, stores, and other points of interest near the user. Recommendations are personalised through each user’s browsing data and check-in history.
Foursquare official website is https://foursquare.com/.
Geolocation: What is geolocation?
Geolocation refers to the estimation of a user’s location while posting on social media, despite lack of actual location tags within the post.
GIF: What is a GIF?
GIF stands for Graphics Interchange Format. It’s a digital image file which can contain a soundless animation loop. It is an integral part of communication on social media, often as a quick comment or an expression of emotion.
Hashtag: What is a hashtag?
A hashtag is a type of metadata tag starting with # used to identify a specific topic. They are used to discover all user-generated content concerning the same subject. They are widely used on Twitter and other social media platforms.
Learn how hashtags can be used for wholesome purposes
Historical Data: What is historical data?
Historical data refers to archived social media data. Social media listening tools collect such data, allowing historical analysis in order to observe changes and trends.
Influencer: Who is an influencer?
An influencer is a social media user with a large following, usually focused on a single topic, such as lifestyle or media. They use their reach and reputation to build a community around themselves and their topic. Different types of influencer include celebrities, industry experts, content creators, and more.
Learn how to find influencers and how to choose the best opinion leader for your product.
Instagram: What is Instagram?
Instagram is a social networking platform where users share photos and videos. It was founded by Kevin Systrom and Mike Krieger and launched exclusively for iOS in 2010. It was acquired by Facebook in 2012.
Instagram official website is https://www.instagram.com/?hl=en.
Learn how to create an Instagram account.
Instagram Stories: What are instagram Stories?
Instagram Stories is a feature where users can capture photos and videos and share them in a slideshow format. Additionally text, drawings, emoticons and predefined filters can be added to the Story. They are an example of disappearing content – items added to a Story vanish after 24 hours.
JOMO: What is JOMO?
JOMO stands for Joy Of Missing Out – the exact opposite of FOMO. This expression refers to a conscious break from social media and pleasure taken from the time spent offline.
Keyword Cloud: What is a keyword cloud?
A keyword cloud is a visual representation of the most often used keywords. In social media listening tools it refers to the most frequently used phrases and words in users posts or comments.
KPI: What is a KPI?
KPI stands for Key Performance Indicator, which is a measurable metric of how well a company performs in regards to a specific goal.
Learn what are the top KPIs in customer service.
Like: What is a Like?
Likes are a Facebook feature which allows users to interact with a piece of content by simply clicking a “Like” button. Many other social media platforms have implemented Likes themselves – you can find Like buttons on Twitter and Instagram, among others. In 2016, Facebook expanded its Like button to include five additional reactions: wow, haha, love, sad, and angry.
LinkedIn: What is LinkedIn?
LinkedIn is a social networking site for professionals. It enables professional networking, posting job offers and sharing content.
LinkedIn official website is https://www.linkedin.com.
LinkedIn Endorsement: What is a LinkedIn endorsement?
LinkedIn endorsements are a feature on LinkedIn – users can endorse each other’s skills and experience. Endorsements are visible on a user’s profile.
LinkedIn Recommendation: What is a LinkedIn Recommendation?
A LinkedIn recommendation is just like an old-fashioned letter of recommendation, just on LinkedIn. It allows people who worked with you to recommend you for certain jobs or positions.
Lookalike Audience: What is a lookalike audience?
A lookalike audience is an algorithmically created group of people similar to an existing audience. They can be easily created on Facebook through data gathered by the Facebook Pixel. They are also widely used outside of social media marketing.
Marketing Automation: What is marketing automation?
Marketing automation refers to software and platforms designed to automate repeatable processes in marketing. It is used in email marketing and communication, paid ads optimization, and other marketing tactics.
Meme: What is a meme?
A meme is an image, video or a piece of text, usually humorous or sarcastic, which is copied and shared virally by internet users.
Messenger: What is Messenger?
Messenger is a free instant messaging app and platform owned by Facebook, where users can share text, videos, files, and more in private or group conversations. Originally created as a native part of Facebook in 2009, it split off as a standalone entity in 2011.
Metadata: What is metadata?
Metadata is a set of “information about information”. Think of a phone call – while the content of the phone call would be considered data, information such as the call’s duration, the phone numbers involved, the time and date of the call, et cetera – all of that would be considered metadata.
Microblogging: What is microblogging?
Microblogging refers to the activity of frequent posting of short pieces of text to a social media platform. Twitter is the biggest microblogging platform in the world.
Mute: What is a Mute?
Muting is a Twitter feature which allows users to prevent certain accounts from appearing on their timelines. The owner of the Muted account will not know they have been blocked.
Natural Language Processing: What is natural language processing?
Natural language processing is a field of research combining aspects of linguistics, computer science, information engineering, and artificial intelligence. NLP software is designed to process large amounts of natural language inputs and extract valuable data from it.
Learn how natural language processing is used in business, customer service bots, and what is the state of the chatbots industry.
Notification: What is a notification?
Notifications are small messages informing social media users about new posts, comments, messages, et cetera.
Omnichannel Marketing: What is omnichannel marketing?
Omnichannel marketing is a marketing and sales approach aimed at creating a consistent user experience across multiple varied communications channels – both online and offline.
Learn benefits of omnichannel customer service to support your marketing efforts.
Organic Reach: What is organic reach?
Organic reach refers to the number of people who saw your content through unpaid distribution methods.
Learn how to increase your organic reach through otpimising publication time.
Owned Media: What is owned media?
Owned Media refers to all channels under the full control of a brand: branded apps and websites, social media profiles, et cetera. Content efforts can be a mix of owned and earned media, as capitalizing on user-generated content became more popular.
Paid Media: What is paid media?
Paid media refers to openly sponsored, non-personal communication about a promoted product or service.
Periscope: What is Periscope?
Periscope is a live video streaming app, acquired by Twitter in 2015.
Periscope official website is https://www.pscp.tv.
Pin: What is a Pin?
Pins are the core functionality of Pinterest. Pins consists of an image or a video and can be pinned and repinned to specific boards.
Pinboard: What is a Pinboard?
A Pinboard is a collection of pinned Pins on Pinterest, usually centered around a single topic. It can be private, shared or public.
Pinned Post: What is a Pinned Post?
Pinned post is a manually selected post selected to stay on the top of a timeline. Despite the name, it doesn’t have anything to do with Pinterest.
Pinned Tweet: What is a pinned Tweet?
Every Twitter profile can pin one Tweet to the top of their timeline. That Tweet will be the first one displayed whenever anyone clicks on their profile.
Pinterest: What is Pinterest?
Pinterest is a social media platform designed for collecting and sharing visual content such as images and video. Users tend to use the platform to discover home inspiration, fashion ideas, recipes, and visual designs.
Pinterest official website is https://www.pinterest.com.
Promoted Tweet: What is a promoted Tweet?
Twitter users can pay to “promote” any of their Tweets to reach a broader audience. Promoted Tweets are clearly labeled as such.
Purchase Intent: What is a purchase intent?
A purchase intent is the likelihood of a customer purchasing a product or service. Marketers use predictive models to measure the probability of purchase and predict customer behaviour based on historical data.
Quora: What is Quora?
Quora is a question-and-answer platform, where users ask and answer questions with facts or their opinions. Quora was founded in 2009.
Quora official website is https://www.quora.com.
Reach: What is reach?
Reach refers to the scope of online activities. Every piece of online content can be seen, liked, or shared by any number of users; the wider the reach, the more brand awareness, which translates into sales. In order to increase your reach, your messaging and other online activities need to be tailored for your intended audience.
Real-time marketing: What is real-time marketing?
Real-time marketing refers to brands reacting to current events as they happen in order to gain exposure.
Learn how to win at real time marketing.
Reddit: What is Reddit?
Reddit is a social sharing website. It’s a place for news aggregation, web content rating, and discussions. Users submit content such as links, text-posts and images. It’s organised into multiple thematic forums, called “subreddits”.
Reddit official website is https://www.reddit.com.
Regram: What is a Regram?
The term “Regram” refers to Instagram content reposted from another user.
Report: What is a report?
Reports are aggregated results of a campaign or general marketing performance. In social media listening, they present the efficacy of social media and other marketing channels, estimated reach, sentiment and other related data from a particular period of time.
See an exemplary report – beauty and cosmetics industry statistics overview report.
Retweet: What is a retweet?
Twitter users can share Tweets made by other users on their own timeline. This is known as Retweeting.
RSS: What is RSS?
RSS stands for Really Simple Syndication. It is a form of a syndicated web feed, which allows users to stay up to date with a website’s content. It aggregates newly posted content in a format readable by a variety of apps and services.
Scheduling: What is scheduling?
Scheduling refers to creating content in advance and publishing it automatically at a specific point in time.
Learn how scheduling can help you to reach right audience at the right time.
Sentiment: What is a sentiment?
The sentiment is the undertone of an online mention estimated by natural language processing algorithms. When analysing how your brand (or any other subject) is perceived online, automated summaries can give you instant data analyses and insights.
Learn more about sentiment analysis.
Selfie: What is a selfie?
Selfie is a self-portrait photograph usually taken by smartphone..
SEO: What is SEO?
SEO stands for Search Engine Optimisation and it refers to the strategy of increasing the quantity and quality of website traffic from unpaid search results.
Learn how online listening can improve your SEO.
Share of Voice: What is Share of Voice?
Share of Voice (SOV) is a term borrowed from traditional media which refers to brand exposure on social media channels expressed as a percentage of advertising activities across the whole sector.
Shortlink: What is a shortlink?
Shortlink is shortened URL address. These are important on social media platforms such as Twitter, where a hard character limit is imposed on every post.
SlideShare: What is SlideShare?
SlideShare is a professional content hosting website for presentations, infographics, documents and other professional content. It’s owned and operated by LinkedIn.
SlideShare official website is https://www.slideshare.net.
Snapchat: What is Snapchat?
Snapchat is a social messaging app used for sending photos, videos, texts and drawings where the message disappears from recipient’s form after few seconds.
Snapchat official website is https://www.snapchat.com.
Social Media: What is social media?
Social media platforms connect users in online communities based around user-generated content such as text posts, photos, videos, etc. These platforms are a valuable source of consumer data. The most popular social media platforms are Facebook, YouTube, and Instagram.
Read free social media startegy guide, learn how global NGOs use social media, social media history, and build your social media toolkit.
Social Media Analytics: What are social media analytics?
Social media analysis is the process of gathering, measuring, and interpreting social media metrics, such as the number of followers, likes, shares, most popular dates and hours for content publication, and others.
Social Media Mining: What is social media mining?
Social media mining is the automated process of searching for patterns in social media data, utilising text analysis techniques and big data algorithms.
Social Listening: What is social listening?
Social listening is the process of tracking online conversations to learn what people are saying about a specific brand, industry, person, etc. and using the insights as business leverage.
Read social listening guide, learn 10 reasons for social listening, how to set up social listening, and what you can learn from social listening just in a few minutes.
Social Mention: What is a social mention?
A social mention is an online statement which contains a specified keyword or key phrase – for instance, a brand name.
Learn why Google Alerts is not enough for tracking social mentions.
Social Media ROI: What is social media ROI?
ROI – Return on Investment – is the term used to refer to the results of any activities conducted by a brand. In social media terms, ROI usually refers to the relationship between measured metrics and the resources spent attaining them.
Learn how to calculate social media listening ROI.
Social Selling: What is social selling?
Social selling is the process of building relationships on social media as part of a sales process. Online, it happens on LinkedIn, Facebook, Twitter or other social channels, but it can also happen offline on conferences and other meetups.
Sponsored Post: What is a sponsored post?
A sponsored post is promoted paid content visible on social media feeds of regular users. Sponsored content may appear in various forms depending on the social media channel and the user’s device.
Subreddit: What is a subreddit?
A subreddit is a forum on Reddit dedicated to a specific topic. Every Reddit user can create subreddits.
Tag: What is a tag?
Tagging allows users to engage with other users or brands on social media, most commonly by using the @ symbol and a given username. The mentioned person or page gets notified about the mention.
Terms of Service: What are the terms of service?
The terms of service are a series of rules established by a service, website, or a social media platform. By registering an account the user consents to these terms of service. Commonly, they contain the terms of usage and a privacy policy.
Thread: What is a thread?
A thread is a series of responses in the form of comments to the initial message like a forum post or tweet.
TikTok: What is TikTok?
TikTok is a video sharing social media app available on mobile devices. Users share videos of themselves lip-syncing or dancing to clips of popular music.It was launched outside of its native China in 2017, where it had been available since 2016.
TikTok official website is https://www.tiktok.com/en/.
Learn how to use TikTok in business.
Timestamp: What is a timestamp?
A timestamp is a record of the time and date a given social media post was published.
Trend: What is a trend?
A trend is the general direction of changes on a given market, in customer behaviour. By analysing social listening data marketers can predict and anticipate trends.
Also known as: trending
Troll: What is a troll?
A troll is someone who intentionally posts controversial or irrelevant content in order to start arguments or upset other people.
Learn how to spot trolls.
Tweet: What is a Tweet?
Tweets are posts made by users of the social networking site Twitter.
Twitter: What is Twitter?
Twitter is a social networking website established in 2006. Posts on Twitter are known as “tweets” and are limited to 260 characters in length. Tweets can have links, photos, and videos attached to them.
Twitter official website is https://twitter.com.
Learn how to set up Twitter account.
Unfollow: What is an unfollow?
An unfollow is the act of stopping following a profile on social media.
Unfriend: What is an unfriend?
An unfriend is the act of removing someone from a friends list on social media.
Upvote: What is an upvote?
An upvote is given by users of certain social media platforms, such as Reddit and Quora. Users of these platforms vote on pieces of content: valuable content gets upvoted (and is thus more visible), while spam and undesirable content gets downvoted.
URL: What is a URL?
A URL – Universal Resource Locator – is the address of a piece of content on the internet.
URL shortener: What is a URL shortener?
A URL shortener is an application which allows users to shorten long online addresses in order to make them more memorable and fit them in social media posts.
User Generated Content: What is user generated content?
User generated content is any content created by users and posted online, especially on social media. Brands repost content created by their fans to seem more authentic, build trust and show appreciation for their customers.
Vanity Metric: What is a vanity metric?
A vanity metric is any performance measure which seems impressive, but is actually irrelevant in terms of actual business value.
Verified account: What is a verified account?
A verified account is the officially approved account of a public figure or organization on social media. Often, they are differentiated from regular accounts by a visual indicator, such as a blue checkmark on Twitter. They are only given to people or brands with a significant following.
Webinar: What is a webinar?
A webinar is an online meeting, presentation, or training session held over the internet. It can be a live event or a prerecorded session. Participants can usually interact with the presenter through text or voice chat.
YouTube: What is YouTube?
YouTube is a video-sharing platform owned by Google. It is also considered the 2nd biggest search engine, right after Google itself. According to YouTube’s own statistics, five billion videos get watched each day.
YouTube official website is https://www.youtube.com.

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Terms and definitions