When managing business, your success depends on your listening skills. It’s no longer about what you have but more about what people want. Many marketers claim that they target anyone interested in their services, but what does it mean? You can try narrowing your target to certain “categories”, such as small business owners, men, startups or stay-at-home moms. But still, all of these targets seem quite general! Where and when online exactly are your customers?

How to be sure that you know exactly who your audience is? Are your fans equal clients? Who likes your brand online the most? Who are you communicating with – brand supporters? Coworkers or colleagues? Or with a large mixed group? Sociale Media listening helps finding something that connects everyone. It’s good to figure out what works for each group.

How to do it? First, find them!

Social media listening may become the answer to the typical marketing need of defining the target group, which, to put it simply, means finding the right people in the right places. People, who meet the specific social and demographic standards. It means even more! Quantitative analysis of your audience mentions enables you to implement appropriate behavioral criteria such as interests or needs.

What will you know? WHO, WHERE and WHEN is talking about your brand! We can even check HOW!

Who?

In simplest terms, men or women are talking about your brand.
SentiOne’s ability to define author’s sex is not just based on the nickname (which can be misleading), but on specific natural language analysis, which happens to be more accurate. It’s easier to create and implement a good campaign when we know who we talk to.

Bitcoin 2018 project

Where?
On Facebook, Twitter, Instagram or, perhaps, your target group prefers to engage in discussions on internet forums or other portals? Social media listening informs you which type of online communication channels suits your market best, because you can compare their popularity amongst your audience (counting the number of mentions by source). Besides, by simply tracking sources of discussions which are important for your business, you can localize the most popular domains. The system collects data which informs you how many of your existing or potential clients participate in a specific discussion, and gives you its volume and reach.
“Where” also means geotagging! Finding your target group has never been easier – just look at the map.
Thanks to SentiOne you can find out all of these details!

Geotagging – Bitcoin 2018 project

Sources pie chart for Bitcoin 2018 project

When your audience is active the most? Social Media Listening helps you to know which months, weeks, days or hours are the most suitable for your communication!

As public posts belong mostly to impartial Internet users, that makes them worth much more than any brand-appropriate survey or questionnaire. It’s no secret that consumer insights are valuable, and can be used to plan marketing strategy suited to the real needs of each target group. Be open and respectful, because constructive feedback might also be helpful in increasing the quality of your products or service. Promoting your brand online without elementary knowledge regarding your target seems just counter-productive.

What is more, we know HOW. Thanks to SentiOne you can make a quality overview of target group language. It’s very convenient with our word cloud!

Social media is a great way to listen to what your target audience wants and needs. Marketing activities must be tailored to your audience’s needs. Twitter approach used in communication with teenagers differs from the one with a group of seniors on a forum. Each case is specific in terms of communication style and channel. But since you already know where people talk, why not approach them the right way, using specific words?