An introduction to Brand Reputation Management

Brand Reputation Management (sometimes called Online Reputation Management) is a crucial way for brands to stay afloat in today’s shifting online environment. No matter whether it’s an established company used to more analog forms of advertising, or an up-and-comer relying primarily on their social media —  they all need to remain savvy of how their online content is received.

Without proper analytical tools, companies risk letting PR crises get out of hand. This can have a disastrous effect on a brand’s immediate sales, as well as long-term prospects. On the other hand, well-managed social media can become a springboard to drastically widen a brand’s reach and appeal. We’ve already talked about brand reputation management in more detail — and we invite you to read that article before you dive into this one. This article will give you a glimpse of the various Brand Reputation Management tools on offer.

The best tools for Brand Reputation Management — the list

Google Alerts

While it might seem basic, Google Alerts provides an accessible introduction to brand reputation management. Getting the hang of it is fairly straightforward. First, log in through your Google account. Input the keywords you want to monitor —  the name of your company, CEO, or competitor, for example.  Narrow down language and location, and you’re all set to receive email alerts on mentions regarding your monitored subject. That won’t cut it for more serious enterprises, but is a good starter… and it’s free!

The Brand Grader

Perhaps even simpler to use than Google Alerts, The Brand Grader is also free of charge. The Brand Grader, once provided with your email and a brand name, can bring you rudimentary sentiment analysis. Sentiment analysis is an automated estimation of the number and proportion of positive and negative mentions. It can also identify major influencers and sources mentioning your brand, as well as the main sources and locations of relevant mentions in general. Finally, it checks your social media following size.

GoFish Digital’s Complaint Search

Another simple, free-to-use tool, GoFish Digital’s Complaint Search does exactly what it says on the tin. Checking a database of 40 biggest customer review sites, Complaint Search gives you information on reviews related to your brand that might otherwise slip your notice.

ReviewPush

Moving on to more advanced, paid-for services, ReviewPush takes review monitoring to the next level. It checks its review site database daily, removing the need for regular monitoring on your own. ReviewPush also enables you to easily access reviews of disparate locations, even if your brand is spread out across the globe. And, as the name implies, it gives you notifications (via email) about any new reviews. Conveniently, you can reply to the reviews themselves by responding to the notifications.The ability to always stay on top of your reviews comes at a price, though —  plans start at $99. ReviewPush is tailored towards companies with an array of physical locations, and allows you to direct attention towards those branches of your business that require changes.

A free trial is available.

Grade.us Review Management

Grade.us’ Review Management service not only monitors reviews of your business, but can also solicit them. Grade.us takes on streamlining the entire review process, leaving you with customers who feel heard and are much more likely to write a review when satisfied.The tool’s Review Marketing functionality enables you to effectively showcase positive reviews on your sites and social media, enabling a virtuous cycle of positive engagement.

Plans are highly variable in price, from $110 to $2500 a month.

Meltwater

Brand management isn’t just about reviews and social media posts.Meltwater, starting out as a monitoring service focusing on professional media outlets, has since expanded to social listening, among other things. Still, Meltwater maintains a strong handle on professional outlets, surveying thousands of news sites and podcasts. Their suite enables the user to tailor press releases, identify key influencers and journalists in their field, and pinpoint major issues with their brand’s reputation. Meltwater offers extensive consumer support in addition to AI-driven functions.

Demo requests accepted, prices available after later contact with company representatives.

SentiOne

You knew this was coming —  our very own social listening platform, equipped with state-of-the-art AI functionality. SentiOne enables you to easily perform monitoring tasks AND automate parts of the customer communication aspect of Brand Reputation Management! SentiOne’s suite contains functions possessed by various competitors —  sentiment monitoring, crisis alerts. Where it has no equals is the ability to collate millions of sources and keep you updated in real time.

SentiOne as a Brand Management Solution

With its intuitive interface and data visualization, SentiOne is one of the premier players in the brand reputation management tool market. Our AI allows for real-time brand health monitoring along with the issuing of on-demand specialized reports. You can easily compare your brand to competitors, oversee owned and paid media, and order in-depth reports. Track discussions online and ease the customer experience with your own accounts and websites —  all with a single service.

Book a demo today and let us show you how we can not just monitor your brand health, but bring it to a state better than ever before!