Table of contents
- How do I protect my brand?
- How much does reputation management cost?
- How much does a social media manager earn?
- What is a social media strategy?
- What is social listening?
- What is your online reputation?
- How do I clean up my online reputation?
- What steps can I take to improve my online reputation?
- What defines social media?
- What are the stages in the five stage crisis management process?
- What is the first step a company should do when responding to a crisis?
- What country has the most active social media environment in the world?
- Why are UTM parameters so valuable to social listening and monitoring programs?
Questions and answers
How do I protect my brand?
Brand protection is a complex topic – after all, it encompasses the oversight and protection of all assets belonging to your brand. Logos, slogans, product and service names – all of these should be trademarked so other entities can’t use them for their own purposes, diluting your brand. The same goes for search results – ensure your competitors don’t appear on any keywords related to your business.
The general checklist for brand protection looks like this:
The general checklist for brand protection looks like this:
- Protect your intellectual property with trademarks
- Create consistent branding guidelines
- Watch out for competitors
- Prepare contingencies for emergencies
Finally, ensure your business is ready to handle any negative publicity that might come its way. Properly configured social listening tools can help you detect and contain any incidents that might threaten your brand reputation.
Learn how not to lose money on social media and how social listening can help with brand image check-up.
How much does reputation management cost?
Reputation management can be accomplished in-house or outsourced to a third party. Depending on the size of your brand and your precise needs, one option may prove more economical than the other. As the costs are usually estimated on a per-case basis, it is impossible to give a precise, one-size-fits-all answer. Prices can range from $5,000 up to $25,000, depending on the circumstances.
Learn ROI from social media listening
Learn ROI from social media listening
How much does a social media manager earn?
This answer depends on the region. While a social media manager earns an average of about 32,000 pounds a year in the United Kingdom, they would earn $55,000 in New York City – significantly more money.
What is a social media strategy?
A social media strategy is the sum total of goals, as well as resources and techniques used to achieve these goals. A proper social media strategy describes every single action your brand undertakes on social media platforms – every post, every follow, every share – and how they tie in to your overall goal.
An example social media strategy would include key elements such as these:
An example social media strategy would include key elements such as these:
- Guidelines concerning the brand voice and desired image
- Objectives: business goals, schedules for reaching them, methods
- Desired audience personas
- Examples of content to be shared
Learn more with our social media strategy guide.
What is social listening?
Social listening, also known as social media monitoring, is the practice of aggregating and filtering through social media posts in order to detect content mentioning certain keywords. This content is then fed through analytics in order to measure statistical information.
Learn more with our social listening guide.
Learn more with our social listening guide.
What is your online reputation?
Your online reputation is the general consensus internet users have about your brand. Social listening tools can easily estimate what the internet thinks of your company, which is invaluable information – through it, you can learn what your strong sides are, and what needs more work. The act of influencing your online reputation is known as online reputation management.
Learn basics of online reputation management.
Learn basics of online reputation management.
How do I clean up my online reputation?
Your online reputation is the result of opinions published about your company by your customers and industry professionals. Online reputation management, the act of changing the tone of conversation about your brand, is a slow process. It involves performing actions and modifying your business processes and products in order to receive less criticism and more positive feedback. Although the specifics of the process are dependent on the circumstances, the rough outline of the process is as follows:
- Establish the issues
- Contain the spread of negative information
- Solve the issues
- Drown out the negative publicity with good press
What steps can I take to improve my online reputation?
Shifting your online reputation is a time-consuming process which essentially boils down to these steps:
- Address criticism
- Decrease the number of negative reviews
- Improve your product or services
- Encourage your customers and industry professionals to leave more positive reviews
What defines social media?
Social media platforms exist to share content generated by their users among relationship networks. A typical social media network allows participants to connect with other users, after which they can generate or share existing content. Large networks use sophisticated algorithms to determine which media gets shown to users, based on their perceived preferences and browsing habits.
What are the stages in the five stage crisis management process?
According to Mitroff’s model of crisis management, the five stages are, in order:
- Signal detection
- Probing and prevention
- Damage containment
- Recovery
- Learning
Signal detection refers to the practice of using sophisticated systems to detect potential crises – ideally before they happen. Probing and prevention is the practice of testing and fortifying a company against incidents, while damage containment is exactly what it says on the tin – limiting the incident before it can escalate further. Recovery, obviously, is the process of fixing the damage caused by a crisis, while the learning stage involves drawing conclusions from the incident to prevent its recurrence.
Learn our five steps to manage social media crises.
What is the first step a company should do when responding to a crisis?
Once it has been established that a crisis is taking place, the first thing to do should be containing the incident in order to prevent further damage to the brand. This gives you breathing space to analyse the full extent of the crisis and formulate an appropriate response – after all, it’s hard to rebuild a house if parts of it are still on fire, right?
Learn how to escape social media crisis using social monitoring and how social listening can help you with crisis management.
Learn how to escape social media crisis using social monitoring and how social listening can help you with crisis management.
What country has the most active social media environment in the world?
According to the Digital in 2020 survey, the United Arab Emirates have the highest social media penetration on the globe, with 99% of the population using at least one platform, while users in the Philippines spend the most time on social media.
Why are UTM parameters so valuable to social listening and monitoring programs?
UTM parameters allow monitoring software to track campaigns and websites – without them, applications wouldn’t know what to look for! UTM parameters are passed to applications in URLs. They usually contain information such as campaign name, the referring channel or source, the type of content that linked to the application, et cetera.