Inside SentiOne

SentiOne partners with e& enterprise to offer omnichannel conversational AI solutions

e& enterprise — The technology transformation provider in Cloud, cyber and IOT and part of the biggest technological conglomerates in MENA e& Group along with the leading conversational AI platform provider SentiOne has signed a strategic commercial partnership to offer Omni Channel Conversational AI, sentiment analysis and social listening solutions to government institutions and enterprises in the UAE and MENA. 

SentiOne today announced a new partnership with e& enterprise that will bring customer service automation powered by artificial intelligence algorithms to the MENA region. On August 24th, 2022, both parties signed a partnership agreement that will start in the UAE and plans to expand further into 16 markets where e& Group operates. The main aim of the collaboration will be to equip e& enterprise business customers with the state-of-the-art Omni channel conversational AI Platform — SentiOne Automate — to build customer automation solutions based on SentiOne’s chatbot, voicebot and automated messaging platform. Such solutions will allow businesses in the UAE and the region to automate their processes by up to 50%, reduce costs, increase ROI and increase customer satisfaction by providing round-the-clock, high-quality customer service.

The platform will be further complemented by e& enterprise in-house professional services team and cloud infrastructure to host the platform in the country for data security and content localization. Customers will be able to leverage the combined value proposition of the state-of-the-art SentiOne platform and e& enterprise Dev-Ops and cloud infrastructure to solve business challenges resulting in enhanced customer experiences and better engagement with end users across social media and OTT channels for a higher ROI. The AI and NLP-enabled chatbots deployed across various channels will reduce manual intervention across business processes enabling enterprises to streamline end user engagement.

“As e& enterprise, we are moving customer experience and engagement to another level and fast-tracking the future, this is where we are creating an innovative service model in the value chain while improving in building the omnichannel customer engagements, and we are very excited to have SentiOne with us on that journey. Now we are looking forward to innovating enterprise businesses and SMBs in the UAE with their engagements with their clients” says Miguel Angel Villalonga, CEO of Etisalat technology services

This partnership was facilitated by Seed Group — SentiOne’s business partner in the MENA region, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum. Both companies signed a partnership agreement on 8th June 2021 that aimed to boost AI adoption in the UAE.

About SentiOne

Founded in 2011, SentiOne supports brands with AI-powered customer service automation. The solutions range from online listening and fully-integrated customer contact centres to new-generation conversational bots.

The team of world-class professionals, engineers, and analysts has been recognised with many awards, such as EY Entrepreneur of the Year and Deloitte Technology Fast 500 EMEA and Top 20 Scaleup in Europe. The backbone of SentiOne’s product is AI technology built in cooperation with top European universities. Using datasets from social listening, SentiOne’s system can achieve high accuracy in processing conversations from any field. This allows the development of exceptional conversational bots (both in text and voice channels).

SentiOne solutions have been used worldwide by brands such as Procter&Gamble, McDonald’s, Nike, Unilever, Beiersdorf, Tesco, Starcom, Mindshare, Mediacom, Saatchi&Saatchi, and many others. For more information, visit