Online Trends

Oscars is Everything Everywhere

The season of Oscars is here, and discussions about the winners and the awards ceremony will dominate the conversations for some time. The ‘Everything Everywhere All at Once’ is the biggest winner of the ceremony, but in this blog, we’ll explore the whole event using a social listening approach.


  1. The blog explores the impact of the Oscars on the online sphere, analyzing the frequency and type of discussions and investigating the level of popularity of the Oscars.
  2. The viewership of the Oscars gala is continuously decreasing, with 15.36 million viewers last year compared to 40 million in 2014.
  3. The sentiment towards the event and the awardees is more favorable this year than last year, with a 12% negative mention rate compared to 40% last year.
  4. The absolute winner of the evening was ‘Everything Everywhere All at Once’, winning seven Oscars out of its 11 nominations.
  5. The Oscars are famous worldwide, and this year’s awards; ceremony elicited a positive opinion from viewers, with conversations about the Oscars potentially reaching millions in the coming days.


The Oscars recognize the best of the film industry every year, and this year was no exception. As in previous years, the Dolby Theater in Los Angeles hosted the award ceremony, which was utterly peaceful this year after last year’s scandal. The host, Jimmy Kimmel, mentioned Will Smith’s slap only once at the end of the evening. 

The viewership of the Oscars is continuously decreasing. 15.36 million people watched last year’s Oscar gala, while the viewership was 40 million in 2014. Let’s look at how the movie industry’s famous night performed online until this year’s numbers are released. In the last 24 hours, people talked about the event more than 442,479 times. And this number is constantly increasing, minute by minute. Based on previous years’ data, conversations about the Oscars could reach the millions in the next few days.

If we observe the Oscars in the 75 languages monitored by SentiOne, we can see that not only English-speaking people are interested in the Oscars. People who speak Spanish, Portuguese, Italian, Hungarian, French, and Romanian tend to discuss the Oscars the most.

While the sentiment distribution showed a 40% mass of negative mentions last year, this number is less than 12% this year. People have a more favorable opinion of the event and the awardees than the previous year.

If not a scandal, we witnessed a historical moment at the 2023 Oscars. Michelle Yeoh has made history at the Oscars as the first Asian actress to win the award for Best Actress. In the last few hours, there have been 57,148 mentions of the actress online, and 1022 are quotes from her inspirational speech.

The absolute winner of the evening was ‘Everything Everywhere All at Once’, winning seven Oscars out of its 11 nominations. The second most Oscar-winning movie is ‘All Quiet On The Western Front’ with its four statues, while ‘The Banshees of Inisherin’, to the surprise of many, did not win a single award out of nine nominations. This movie inspired the event even if it didn’t receive an award. The evening’s biggest surprise and star guest was Jenny, the donkey from ‘The Banshees of Inisherin’, who was escorted onto the stage by Jimmy Kimmel at one point during the gala. Jenny has a meme-generator potential: 

One of the most touching moments of this year’s gala was undoubtedly the victory of Brendan Fraser — the actor received his first Oscar for his role in ‘The Whale’ — which crowned his return to the dream factory. 

The Oscar gala is not only about the award ceremony but also a whole evening of entertainment. This year, after the Super Bowl, Rihanna also performed at the Oscars, and the audience gave her a standing ovation after singing ‘Lift Me Up’ in memory of Chadwick Boseman. While her performance at the Super Bowl gave the singer an online reach of 7 billion, her performance at the Oscars brought in just 60 million.

Based on the numbers and online data, the Oscars are famous worldwide, and this year’s awards ceremony elicited quite a positive opinion from the viewers. In the coming days, the number of conversations will surely increase; the question is whether with positive or negative sentiment. Will it reach the number of million mentions like last year?