This year’s Effie Poland 2025 gala was once again one of the most important events in the marketing industry calendar. We are proud and delighted to announce that SentiOne once again joined the group of event Partners, and our Business Director – Jan Kołątaj – had the honor of serving as a juror in one of the competition’s categories.
A celebration of effectiveness and creativity
On November 3rd, in the exceptional interiors of the Teatr Wielki – Polish National Opera in Warsaw, as many as 65 awards were presented – including 7 gold, 29 silver, and 29 bronze statuettes. The titles of Agency of the Year, Media Agency of the Year, and Brand of the Year went respectively to DDB Warszawa, Zenith, and McDonald’s.
For the SentiOne team, this event is much more than just another industry gala. It’s an inspiring meeting with people who shape the future of communication, marketing, data, and business every single day. Each presentation and each award speech was a reminder that behind every successful campaign stand thoughtful decisions, courage, consistency, and immense passion.
SentiOne Team biorący udział w wydarzeniu:
Paweł Kupczak – CEO, President of the Management Board
Michał Brzezicki – CTO Chief Technology Officer
Jan Kołątaj – Business Director
🎤 Dominika Madej – PR & Marketing Manager CEE
Marketing up close – the jury’s perspective
As a juror, Jan Kołątaj had the opportunity to take a closer look at campaigns that impress not only with their creativity but, above all, with their effectiveness. As he emphasizes:
“Effie offers a truly unique perspective – a chance to see behind the scenes of initiatives that genuinely change the way brands communicate with people. It’s an incredible dose of knowledge and inspiration that allows us to better understand the needs of the industry, the trends, and the direction in which marketing is heading.”
We are especially proud that many of the SentiOne clients were among this year’s winners. Their success proves that collaboration built on data, analysis, and creative courage truly delivers results.
Data, emotions, and effectiveness – shared values
At SentiOne, we combine data, emotions, and effectiveness every day – values that perfectly align with the philosophy of Effie. Our AI and social listening–based solutions support brands in creating campaigns that not only engage audiences but also translate into real business results.
As Dominika Madej, PR & Marketing Manager CEE at SentiOne, sums it up:
“Effie is a gathering of people driven by passion, collaboration, ideas, and courage. Each laureate is proof that effective communication can truly change the world. I’m grateful to have been part of this inspiring event.”
Thank you – and see you next year!
Our sincere thanks go to SAR – the Association of Marketing Communication for inviting us to collaborate and for the flawless organization of this remarkable event.
For us, this is a confirmation that SentiOne is present where the future of marketing is being defined – not only as a technology provider, but also as an active industry partner, supporting brands in creating effective, responsible, and inspiring campaigns.
Who knows – perhaps one day our own projects will earn an Effie statuette?
One thing is certain – we’ll keep working toward that goal with passion, creativity, and an endless curiosity about the world.
