SentiOne, a leading internet monitoring and data analytics platform, summarizes the first half of 2025 by unveiling groundbreaking innovations. At the heart of these changes is advanced artificial intelligence that enables companies not only to manage the data explosion and meet performance pressures but also to understand their customers better and faster.

Thanks to new features—including the revolutionary AI Summaries—SentiOne allows businesses to automatically turn digital chaos into real business outcomes and strategic advantage. The company’s pivot toward “AI-driven decisions” is a response to the changing way media is consumed online and the growing importance of AI in everyday operations, saving time and optimizing brand reputation management processes.

In today’s business environment, companies face an unprecedented volume of data from a variety of platforms. Traditional methods of channel monitoring are no longer sufficient to capture the full scope of brand-related conversations, which now occur not only on major websites but also in TikTok comments, Threads discussions, or Google Maps reviews. Additionally, increasing pressure to deliver measurable business results requires marketers, customer service, and sales teams to prove real return on investment (ROI), moving away from vanity metrics toward hard data that impact sales and customer loyalty. Finally, a crisis of consumer trust—driven by expectations of authenticity and instant response—makes real-time reputation and customer service management crucial for brand perception.

“Companies are drowning in data while starving for insight. The problem isn’t a lack of information, but a lack of the right tools to quickly analyze it and turn it into smart decisions,” says Jan Kołątaj of SentiOne. “At SentiOne, we understand these challenges. That’s why the innovations we introduced in the first half of 2025 are our answer to the needs of modern business—we help turn digital noise into strategic advantage, making decision-makers’ daily work easier.”

The latest updates introduced to the SentiOne platform focus on delivering tools that save time, automate tedious processes, and provide concrete, actionable insights—now also from entirely new areas of the internet. To help businesses capture the full picture of online conversations, SentiOne has significantly expanded the reach of its tools to include key, fast-growing platforms:

• Monitoring Threads.net – SentiOne now enables monitoring discussions on Threads.net, a platform rapidly becoming a hub for short, authentic conversations. It’s a valuable source of early signals on consumer trends and sentiment.

• New TikTok and Instagram Widgets – Responding to the increasing influence of fast-consumed media on customer decision-making, SentiOne has introduced new widgets that enable even more precise analysis of comments and engagement on TikTok and Instagram.

• Google My Business Monitoring – Tracking reviews in Google Business Profiles is critical for companies, as they have a direct and immediate impact on brand perception and local purchasing decisions. The platform actively monitors this data and allows for moderation—seamlessly integrating all locations, reviews, and questions into one intuitive dashboard.

Artificial Intelligence That Saves Time

Collecting data is only the beginning. The real value lies in its instant and accurate interpretation. That’s why SentiOne is doubling down on artificial intelligence. The new AI Project Assistant eliminates the need for manual setup of complex monitoring projects—automatically generating the right query, selecting keywords, and applying filters. This not only saves time but democratizes analytics, allowing anyone on the team to independently seek answers to their questions without being an expert in logic-based search syntax.

Business clients still benefit from SentiOne’s greatest asset: a team of experienced analysts who support the company’s partners daily, even on the most advanced topics—an advantage and hallmark of the organization for years.

But this is just the first step in this year’s wave of innovation. In the coming months, new capabilities will be introduced to meet growing user needs, reflecting SentiOne’s visionary approach to monitoring and data analytics. As the market evolves and customer needs shift, the company remains committed to delivering intelligent solutions that not only help navigate the challenges of the digital world but also turn them into lasting competitive advantage—always grounded in data.