Yesterday, Threads, an innovative new social media platform, launched and gained over 44 million users in just 24 hours, leaving social media enthusiasts excited. In a bold move, Meta is setting its sights on Twitter’s throne with Threads, directly challenging the social media giant owned by Elon Musk himself. 

Come on board as we delve into social listening, uncovering people’s opinions on Threads, identifying key influencers, and discovering the hilarious memes circulating on Twitter and Threads. By analyzing mentions published in 26 languages ​​between July 3rd and July 7th, we aim to shed light on the online sentiment surrounding the sensation that Threads has created.

What is Threads, and how does it work?

In March, news started speculating about Meta developing a decentralized platform called Threads. Initially referred to as P92 and Barcelona, the project took a different direction by mid-May, with reports stating that it would serve as a text-focused companion to Instagram. According to The Washington Post, Threads has the potential to become a natural alternative to Twitter, as Meta is building it on the foundation of Instagram’s massive user base. Upon its launch on 07/06, Threads attracted 10 million users within 7 hours, and in less than a day, the number skyrocketed to over 40 million.

source: Twitter

The most crucial aspect: The app is available for Android and iPhone devices, and users can log in with their Instagram accounts. After logging in to Threads, users can quickly ensure that their feed is not empty by choosing to follow everyone on Threads whom they already follow on Instagram with just a single tap. Because of this method, due to GDPR, Meta has decided to temporarily exclude Europe from accessing the platform, which means a significant portion of potential users in Europe did not even have the opportunity to register.

An intriguing question arises regarding the level of overlap between the two platforms and the type of engaging content users who view their photos and videos on Instagram will provide. Companies will find it much easier as they won’t have to rebuild their follower base from scratch.

Hanging on Threads

With a focus on the last five days (03.07-07.07), we’ve gathered fascinating insights about the online conversation surrounding Threads. From an explosion of mentions to shifting sentiments and influential voices, join us on this journey as we decode the buzz.

The numbers speak for themselves – within this week alone, Threads has amassed over 70K mentions and gained 119 million reach across various online platforms. Threads has made a significant impact, capturing the attention and interest of countless individuals.

With 44% of the mentions about Threads concentrated on Twitter, it is evident that this platform has become a central hub for conversations revolving around the new app. Users have taken to Twitter to share their thoughts, opinions, creating a vibrant discussion about Threads. As Threads’ biggest competitor, Twitter plays a crucial role in shaping the narrative and fueling engagement. And, of course, the meme factory started to produce. 

While Twitter may take the lion’s share of mentions, it is important to acknowledge Facebook as a platform where Threads generate significant impact. Notably, the Media and News categories are the most impactful in reach, making their conversations about Threads reverberate throughout the platform. As users engage in discussions within these categories, the influence of Threads expands, reaching a broader audience on Facebook. 

Let the battle begin

The fact that many people have been dissatisfied with Twitter since Elon Musk took over the platform greatly influenced the launch of Threads. Previous rivals have benefited from this but have yet to explode in recent months with such force as Threads. 

Elon Musk also threatens a lawsuit against Meta’s CEO, Mark Zuckerberg. This is sure to make the internet loud.

Threads, you’re loved

Before the launch of Threads, the sentiment landscape witnessed a remarkable transformation. Positive mentions skyrocketed by an astonishing 3108.72%, while negative mentions experienced a substantial increase of 1121.51%. This significant shift contributed to a tremendous rise in the Brand Health Index, elevating it from 0.56 to 0.77. Overall, the online sentiment surrounding Threads is overwhelmingly positive.  

Instagrammers are the biggest cheerleaders

Regarding platforms where Threads is making waves, Instagram emerges as the frontrunner.

The dominance of neutral and positive sentiments showcases the platform’s appeal and positive reception among users. Interestingly, women (75%) lead the way in the Threads conversation on Instagram. This highlights the platform’s appeal and resonance among the female demographic. 

What’s next, Threads?

Threads have made an enormous splash, grabbing the attention and love of countless users online. Our analysis using SentiOne has revealed that people are overwhelmingly positive about Threads, which is fantastic news. But can Threads beat Twitter in the social media arena? How will people use this new platform? The answers to these questions are still to come, and we can’t wait to see how Threads evolves and sparks exciting discussions among the online community. The journey is just beginning, and it will be an exhilarating ride! Follow us, and listen together.