The retail industry is always evolving, and the end of 2024 has brought valuable insights into how major players are adapting to changing consumer behaviors. Using social listening tools, we analyzed the performance of major global retailers, spotlighted Poland’s leading retailer, and identified key marketing trends shaping the industry. Here’s what we found:
1. 10 Major Retailers’ Performance by Mentions & Reach
Retail conversations vary widely across global markets, with some brands excelling in reach and engagement. Here’s a breakdown of the top 10 retailers based on mentions and reach:
Key Insights:
- Walmart leads in both mentions and reach, driven by its omnichannel strategies and extensive promotional activities.
- Tesco and Costco excel in connecting with audiences across Europe and North America, resulting in impressive reach figures.
- Regional leaders like MercadoLibre and Falabella highlight the power of localized engagement in LATAM markets.
2. Spotlight on Biedronka – Poland’s Top Retailer
To showcase the power of social listening, we analyzed Biedronka, Poland’s leading retailer, from November to December 2024.
Insights:
- High engagement on platforms like TikTok and Facebook demonstrates the importance of meeting audiences where they’re most active.
- Positive sentiment was driven by promotional campaigns, while areas for improvement included app usability and in-store navigation.
3. Key Trends Shaping Retail Marketing in 2025
The end of 2024 provided a glimpse into the trends set to dominate retail in 2025. Here’s what to expect:
1️⃣ Early and Extended Promotions
Brands are starting campaigns earlier to stay ahead in competitive markets and meet consumer demand for convenience.
2️⃣ Personalization and AI Integration
AI-powered tools are enabling hyper-targeted campaigns, helping brands connect with consumers on a deeper level.
3️⃣ Social Commerce and Influencer Partnerships
Social media platforms are becoming direct sales channels. Collaborations with influencers amplify brand visibility, particularly among younger demographics.
4️⃣ Sustainability and Ethical Practices
Consumers increasingly value brands that demonstrate environmental responsibility. Retailers are aligning with these values by promoting sustainable products and transparent supply chains.
5️⃣ Omnichannel Experiences
Seamlessly blending online and offline shopping remains crucial, with services like buy online, pick up in-store (BOPIS) gaining traction.
6️⃣ Health and Wellness Products
Rising interest in health and wellness continues to shape product offerings, from fitness tech to skincare.
7️⃣ Advanced Technologies
Augmented reality (AR) and smart QR codes are enhancing shopping experiences, offering transparency and convenience.
Actionable Tips for Retailers in 2025
Here are strategies retailers can implement to stay competitive in 2025:
✔ Leverage Experiential Marketing: Host pop-up events to create memorable customer experiences.
✔ Optimize Social Commerce: Add shopping features on Instagram or TikTok to drive engagement and sales.
✔ Focus on Sustainability: Highlight eco-friendly products and transparent practices.
✔ Enhance Omnichannel Options: Offer BOPIS, curbside pickup, and seamless return policies.
✔ Use Data to Drive Decisions: Rely on insights from social listening tools to fine-tune your strategies.
Get Ahead with Social Listening
Whether you’re planning campaigns or refining your strategy, social listening provides the insights you need to succeed. Contact us at contact@sentione.com to see how we can help transform your retail strategy in 2025.
