Reckitt Benckiser has chosen SentiOne as social media listening tool provider in Czech Republic, Slovakia and Hungary. SentiOne will be supporting RB in ongoing listening to internet users’ opinions to discover and avoid potential crises, getting consumer insight (and by that – in better understaning of their needs) and locating target groups and their discussion places.

Reckitt Benckiser is the global leader among health and hygiene companies – it owns brands such as Veet, Vanish, Scholl and Durex.