On September 16, the Emarketing.pl Event took place at Multikino Złote Tarasy in Warsaw, entirely dedicated to the practical applications of artificial intelligence in marketing. The conference brought together digital marketing professionals, managers, and agencies looking for ways to leverage AI to work faster, more effectively, and more creatively.
Among the speakers was also the SentiOne team, represented by PR & Marketing Manager Dominika Madej and Sales Data Engineer Michał Malicki. On the main stage, our #SentiTeam emphasized the importance of the voice of the consumer in the age of AI and its crucial role in shaping marketing strategies.
The presentation focused on how, in times of massive data volumes, the rapid development of voice technologies, and advanced language models, brands can fully harness the potential of artificial intelligence to understand, analyze, and respond to customer needs — ultimately making better business decisions based on data.
We showcased how AI supports real-time intent analysis, enables more natural conversations with customers, and how AI-powered tools can relieve customer service teams while simultaneously enhancing user experiences.
During the talk, we also presented an automotive industry report, prepared in collaboration between Res Futura and SentiOne. The analysis focused on how the image of car manufacturers is shaped and discussed online and across social media, sparking strong interest among the conference audience.
This new partnership, described as an analytical-technological collaboration, combines the precise, contextual qualitative analysis provided by Res Futura experts with the advanced AI technology and automated data analysis delivered by SentiOne. This combination paves the way for a revolution in public discourse analysis and internet monitoring, enabling brands to better understand the consumer voice, identify key trends, and build communication strategies tailored to real customer needs.
The emarketing.pl event brought together leading experts implementing AI in business and marketing. For SentiOne, attending the conference was also an excellent opportunity for networking and discussions with industry representatives. The chance to exchange experiences, showcase their own solutions, and discuss the future of the market confirms that artificial intelligence is an integral part of business transformation and customer communication.
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