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O’zapft is! Oktoberfest 2018 most popular beer tents

For three days the biggest folk festival in the world is over. 7.5 million litres of beer were served and more than 6 million people visited Munich in the last weeks, most of them did not forget to share this experience online. Having analysed more than 350,000 mentions from September 22 to October 7, we checked which beer tents were the most popular and other interesting insights.

Among thirteen analysed beer tents most popular are Paulaner Festzelt, Schottenhammel, and Schützen Festzelt. Online conversations about one tent were clearly dominated by women, who mostly talk about Weinzelt when men mostly talk about Marstall Festzelt.

Schottenhamel, where Oktoberfest begins every year, was the discussions leader on Portals and Twitter. The most popular tent on Instagram was Social Index winner Paulaner Festzelt, while on Facebook most popular beer tent was Hofbräu Festzelt.

Oktoberfest 2018 Social Index was based on an in-depth analysis of 13 beer tents present on Wisen this year. Social Index score is determined by mention’s volume but above all on the proportions of positive, negative, and neutral mentions in online discussions around a beer tent.

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