In 2025, Donald Trump became one of the most frequently discussed foreign politicians in Polish media. His name appeared not only in the context of American politics but also as a key point of reference in Polish debates about security, economy, and foreign policy. As a result, the global topic of Trump was often “translated” through local emotions, interests, and conflicts, shaping his image in Poland.

Scale of discussion: Trump in Polish internet in 2025

In 2025, the topic of Donald Trump appeared nearly 3 million times in Polish-language internet sources. The biggest spike in interest occurred in February 2025, coinciding with the escalation of issues related to the war in Ukraine, tensions in US–Russia relations, and speculation about peace negotiations and the role of the USA in Central and Eastern Europe. Interestingly, the topic of Trump in Polish media did not fade – it appeared in waves, each time triggered by significant international events, such as meetings with world leaders, announcements about Ukraine, or declarations regarding tariffs, energy, or NATO. This shows how closely Trump’s activities were integrated with dynamic global events, influencing the local media landscape.

Trump in Polish media: primarily information

In terms of tone, the majority of mentions (about 80%) were neutral. Only around 17% of the content was negative, and only 3% was positive. Importantly, in Polish media, Trump in 2025 functioned mainly as an informational topic, not as a figure evoking strong emotions. His actions were reported relatively objectively, and the real space for expressing opinions was mostly dominated by social media, where intense debates on his policies and actions took place.

Economy and geopolitics: key themes

The two main areas dominating discussions about Trump were the economy and geopolitics. In the economic context, topics such as the announcement and implementation of trade tariffs, criticism of the Green Deal, and the return to fossil fuels were frequently raised, as well as the potential impact of US decisions on the Polish and European economy. Trump was portrayed not only as an American politician but also as a figure who has a real impact on Poland – both symbolically and economically.

Where did the discussion take place?

Discussions about Trump mainly took place on two platforms: Facebook (about 59% of all mentions) and traditional news portals (about 33%). Twitter (now X) played the role of a political and journalistic amplifier, generating fewer posts but with a larger reach. Other social media platforms, such as TikTok and Instagram, had marginal importance in the context of Trump, who in Poland was mainly a topic in the political sphere, not the lifestyle one.

Who commented on Trump in Poland?

Discussions about Trump were clearly dominated by men. As much as 70.35% of the authors of posts were men, while women accounted for only 29.65%. This is one of the most significant gender disparities among major political topics in 2025, indicating that Trump remains a figure primarily embedded in the male-dominated world of geopolitical, economic, and military debates.

Trump in Polish politics: A global topic, a local point of reference

One of the most interesting phenomena in 2025 was the “local appropriation” of the global topic of Trump. He frequently appeared in conjunction with Polish politicians, served as a point of reference in internal disputes, and was part of debates about Poland’s foreign policy direction. In practice, this meant that Trump in Polish discourse was not only the President of the USA but also a tool for interpreting Polish domestic and international issues.

Conclusion: Trump in Poland as part of a local debate

By the end of 2025, Donald Trump had become a permanent fixture in public discussions in Poland, serving as a secondary actor in the Polish public debate. His international activities reverberated locally, and instead of fading, the topic returned in waves, driven by geopolitics, the economy, and internal political tensions. This is an example of how global politics in the era of social media stops being something “foreign” and becomes part of local disputes over the future, security, and identity of Poland.