We’re excited to announce that SentiOne is once again joining the ranks of partners for Effie Awards Poland – the most prestigious marketing competition in the world, which has been inspiring and promoting communication effectiveness for years, including here in Poland. The 2025 edition promises to be exceptional – not only continuing the tradition of awarding the best campaigns, but placing even greater emphasis on real, measurable marketing results.

Among the experts judging this year’s entries is once again Jan Kołątaj, CEE Business Director at SentiOne. For the past nine years, he has successfully developed our presence in Poland and across the region, and has a deep understanding of the challenges today’s marketers face.

What is Effie Awards – and why is it worth entering?

Since 1968, the Effie Awards have recognized marketing campaigns that not only capture attention, but most importantly drive real business results. In Poland, the competition is organized by the Marketing Communication Association SAR and forms part of an international network of over 55 Effie programs worldwide.

Participating in Effie Awards is a unique opportunity to earn a spot in the global Effie Index, the benchmark of marketing effectiveness, receive constructive feedback from a panel of industry professionals, access a series of workshops and educational materials accompanying the competition.

Even the submission process itself encourages strategic reflection – helping teams assess their campaign’s goals, tools used, and actual outcomes.

The grand finale and SentiOne’s perspective

Project evaluations will take place this autumn, and the official gala ceremony is scheduled for November 2025 at the prestigious Grand Theatre – National Opera in Warsaw.

“It’s a great honor to once again support Effie Awards as a partner and jury member. We believe that effectiveness is the key to marketing success – and Effie continues to reward those actions that truly deliver.” – Jan Kołątaj, CEE Business Director, SentiOne.

“Effie Awards are much more than a competition – they represent the highest standards of quality, effectiveness, and creativity in marketing. For the entire industry, they serve as a benchmark and a confirmation that well-executed campaigns can truly impact the market.”” – Dominika Madej, CEE PR & Marketing Manager, SentiOne.

See you at Effie Awards 2025!

As an event partner, we look forward to seeing the campaigns that have set the bar for effective communication in recent months. Best of luck to all entrants – and see you at the gala this autumn!